Omnichannel in Improved Profitability in Retail

Vysochyn, Iryna; Ahata, KHMARA

doi:10.31617/visnik.knute.2021(140)07

Herald of KNUTE

2021

DOI: 10.31617/visnik.knute.2021(140)07

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Omnichannel in Improved Profitability in Retail

Iryna Vysochyn¹,

KHMARA Ahata²

Abstract: The relationship between omnichannel and the profitability of the trading business is substantiated. The expediency of using the omnichannel approach in retail has been proved in view of the current realities caused by the COVID-19 pandemic. Metrics of efficiency of application of the omnichannel approach are given.

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Omnichannel in Improved Profitability in Retail

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