Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions

Abstract

Digital health interventions are being increasingly incorporated into health care workflows to improve the efficiency of patient care. In turn, sustained patient engagement with digital health interventions can maximize their benefits toward health care outcomes. In this viewpoint, we outline a dynamic patient engagement by using various communication channels and the potential use of omnichannel engagement to integrate these channels. We conceptualize a novel patient care journey where multiple web-based and offline communication channels are integrated through a “digital twin.” The principles of implementing omnichannel engagement for digital health interventions and digital twins are also broadly covered. Omnichannel engagement in digital health interventions implies a flexibility for personalization, which can enhance and sustain patient engagement with digital health interventions, and ultimately, patient quality of care and outcomes. We believe that the novel concept of omnichannel engagement in health care can be greatly beneficial to patients and the system once it is successfully realized to its full potential.

CURATE.AI-assisted dose titration for anti-hypertensive personalized therapy: study protocol for a multi-arm, randomized, pilot feasibility trial using CURATE.AI (CURATE.AI ADAPT trial)

“…This may have further long-term benefits: the resulting frequent patient engagement may improve their treatment adherence and BP control, thereby reducing the need for the most resource-intensive in-person clinic visits in the long run. 25 Future studies with longer follow-ups will be necessary to verify this benefit of CURATE.AI. Additionally, the high frequency of touchpoints may be further reduced over time once CURATE.AI profiles are established.…”

Personalization and localization as key expectations of digital health intervention in women pre- to post-pregnancy

“…Furthermore, if users’ need for an adaptive feedback mechanism is adequately met, the burden of data entry will potentially be minimized over time as user will only need to input relevant information when required. Given the potential of wearables and smartphones to continuously track behaviors and acquire ecologically momentary information of individuals, DHIs should continue working towards interventions that are dynamic and adaptable to changing status and contexts 30 , and to the proffered communication channels (e.g., utilizing omnichannel communication) 31 .…”

N-of-1 medicine

“…The user can also be their caregiver, doctor, nurse, pharmacist, allied health professional or a combination of these stakeholders. [ 82 87 89 91 ] Properly identifying these stakeholders, developing workflows that are aligned with theirs and behavioural change consideration are essential. These factors should be considered early and not solely at the implementation phase, as it could substantially delay or preclude translation and/or adoption [ Figure 3 ].…”