“…Horticultural development has various challenges, mainly driven by the characteristics of its products such as the need for a wide container (bulky), perishable (perishable), seasonal with a relatively short life, varying quality (Rasyid & Kusumawaty, 2018) and dependence on growing environmental conditions. These challenges include low product competitiveness both in terms of quantity and quality, price, and supply instability, agroecological incompatibilities, breeding and protection of varieties, land limitations, irrigation, facilities, and infrastructure as well as cultivation technology, capital, also the creation and maintenance of strategic linkages both locally, regionally, and internationally (Pitaloka, 2017).…”