“…As far as natural odor delivery of odors and BCI applications are concerned, systems appear more appropriate that at are currently used in virtual-reality systems ( Washburn et al, 2003 ; Richard et al, 2006 ; Munyan et al, 2016 ) and movie theaters ( Kim et al, 2006 ; McGinley and McGinley, 2017 ) where they improve the sense of presence and the overall experience. Given this trend for using near-natural environments that incorporate multiple sensory modalities, including olfaction, we suggest that such environments could be complemented with measurements of brain activity and potentially with BCIs that enable direct communication between the environment and the brain, with practical applications such as relaxation ( Serrano et al, 2016 ; Amores et al, 2018 ) and therapy ( Aiken and Berry, 2015 ; Herz, 2021 ).…”