“…The olfactory literature on these topics presents a far more complex and seemingly confusing picture. First, after decades of disagreement, it now appears that trying to imagine an odor does have several detectable consequences: (1) it activates brain regions, including primary processing areas, which are also active during real smelling (e.g., Djordjevic et al, 2005); (2) it improves various psychological capacities, such as enhancing the detection of threshold level odors (Djordjevic et al, 2004) and priming (Tomiczek and Stevenson, 2009); (3) it mimics various psychophysical parameters, relating to olfactory interactions, intensity and quality (e.g., Carrasco and Ridout, 1993); and (4) it generates olfactomotor responses (sniffing behavior) that closely approximate what is observed during actual smelling (e.g., Bensafi et al, 2003). While, a number of studies have failed to find improved psychological capacities (e.g., Crowder and Schab, 1995) or mimicking of psychological effects observed with real odors (e.g., Herz, 2000), the weight of evidence suggests that trying to imagine a smell can influence a variety of psychological, physiological and neural variables, in much the same way as actual smelling can.…”