2018
DOI: 10.5430/ijba.v9n3p10
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Older Adults on Electronic Commerce: A Literature Review

Abstract: Electronic commerce keeps proliferating in the globalized market, and according to the market trends in both academic and commercial studies, the youth segment seems to be the primary objective of market strategies and the greater subject of academic studies. However, there is not much information about if the same situation in the market applies to the older adult segment, despite the growth in the number of older persons in many countries. To have a broader understanding of this matter, we carried out a revi… Show more

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Cited by 2 publications
(2 citation statements)
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References 9 publications
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“…The major components of TAM consist of external variables, perceived usefulness, perceived ease of use, attitude, behavioral intention, and actual use [35,36]. External variables would refer to factors such as cost and fraud [37], which have been discussed above. Those who have access to a smartphone might perceive greater ease of use and usefulness of health technologies [38]; and consequently, as being found in our study, having access to a smartphone was positively related to the interest of using wearable health devices and joining in an online health community.…”
Section: Discussionmentioning
confidence: 99%
“…The major components of TAM consist of external variables, perceived usefulness, perceived ease of use, attitude, behavioral intention, and actual use [35,36]. External variables would refer to factors such as cost and fraud [37], which have been discussed above. Those who have access to a smartphone might perceive greater ease of use and usefulness of health technologies [38]; and consequently, as being found in our study, having access to a smartphone was positively related to the interest of using wearable health devices and joining in an online health community.…”
Section: Discussionmentioning
confidence: 99%
“…The adoption of mobile banking and related services in developing economies has been studied [19] over the past years in countries such as: South Africa (MTN money, Wizzit), Kenya (mPESA), India (Eko) and in continents such as Asia (SmartMoney and G-Cash) [26][27][28][29][30]. However, studies about the elderly behaviour on mobile banking and commerce are rare [2,31], a few studies have examined ease of use and extrinsic and intrinsic motivations for the elderly's usage of mobile applications [32]. Convenience and efficiency are top mobile banking benefits [26] cited in the literature.…”
Section: Mobile Commerce and Bankingmentioning
confidence: 99%