‘#OkBoomer, time to meet the Zoomers’: studying the memefication of intergenerational politics on TikTok

Zeng, Jing; Abidin, Crystal

doi:10.1080/1369118x.2021.1961007

Cited by 81 publications

(70 citation statements)

References 25 publications

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“…Sedick and Roos ( 2011 ) found that negative stereotyping of aging not only affects older citizens, but it also drives a wedge between intergenerational relations. Zeng and Abidin ( 2021 ) discuss how the “intergenerational politics” (p. 2459) between “boomers” and “zoomers” creates a powerful framing of public debates concerning inequality and economic polarization between “wealth-hoarding boomers” and “wage-frittering millennials.”…”

Section: Media Depictions Of Agingmentioning

confidence: 99%

Being Called “Elderly” Impacts Adult Development: A Critical Analysis of Enduring Ageism During COVID in NZ Online News Media

Amundsen

2022

J Adult Dev

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This article examines how “the elderly” is constructed in New Zealand online news media. By employing a critical framing analysis to challenge ageist practices, conceptually, the study adds to our knowledge of research methodologies in the field of adult development. Online news media articles were collected and analyzed to understand constructions of older adults as “elderly” over an 18-month period before, during, and since the COVID pandemic. Results demonstrated that the term “elderly” was framed powerlessly, in predominantly negative (74%) stereotypical messages about older adults. Positive stereotypes (26% of data) used human impact framing. Associations of “elderly” with being vulnerable, declining, and an individual or societal burden have serious implications, notably for the media in their role of both constructing and reflecting societal attitudes and actions towards older adults. Suggestions are offered to encourage reframing societal attitudes and promoting healthy adult development through age-equality messages that do away with the term “elderly.”

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Section: Media Depictions Of Agingmentioning

confidence: 99%

Being Called “Elderly” Impacts Adult Development: A Critical Analysis of Enduring Ageism During COVID in NZ Online News Media

Amundsen

2022

J Adult Dev

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“…Because the Poisson distribution requires equal means and variances, a prerequisite that is not easily fulfilled by the data, the error term 𝜀 𝑘 is added. Equation (8) presents the functional relationship between the expected number of entries.…”

Section: 𝑃(𝑠mentioning

confidence: 99%

“…𝑙𝑛 𝜆 𝑘 = 𝑙𝑛 𝑀 𝑘 + 𝛽 𝑘 𝑁 𝑘 + 𝜀 𝑘 (8) Thereafter, the distribution function with the error term 𝜀 𝑖 is:…”

Section: 𝑃(𝑠mentioning

confidence: 99%

“…Until recently, relatively little research has been devoted to two-way communication with official channels rather than with fellow creators from any online community. Most existing studies have analyzed the variables of user engagement by investigating memes and trending videos in terms of discourse interest [8]. The impact of public accounts on health communication has been assessed through quantitative indicators of video format attributes and by analyzing the potential of emerging tools to educate community members [9].…”

Section: Introductionmentioning

confidence: 99%

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Driving Factors and Moderating Effects Behind Citizen Engagement With Mobile Short-Form Videos

2022

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Mobile short-form video entertainment enables mainstream public sites to expedite the dissemination of essential information, increase transparency, and maintain trust among decision-making bodies. In view of these benefits, it is necessary to understand the mechanism of citizen engagement with short-form videos using social media almetrics. The purpose of this study is to delineate the driving factors and moderating effects of large-scale interactive participation in TikTok's public accounts committed to sustainable poverty alleviation, a grand challenge that spreads quickly on the official agenda. Specifically, this study estimates negative binomial models based on the complete set of videos, released between 2018 August (the earliest date available) and September 2021, in poverty-striken provinces. The results show that appropriate combinations of common themes, music genres, and sentiment values can strengthen the involvement and awareness of short-form video entertainment. It serves as convincing proof that 1) content related to human resource development and public policies stimulated the highest level of citizen engagement, and it exceeded all other categories by a large margin; 2) the moderating roles of sentiment values could be partially confirmed across the common themes and music genres; and 3) while being moderated, popular and epic music could either arise or weaken citizen engagement under the topical series, but the benefits of containing these genres were not limited to performance.

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“…On a conceptual level, this is one of the first known studies exploring hostility toward Baby Boomers using videos, particularly on a platform widely used by younger people. To our knowledge, only one other study has analyzed videos about the Baby Boomer generation on TikTok ( Zeng & Abidin, 2021 ), though Zeng’s and Abidin’s study was more on how younger people draw on meme and video cultures to navigate intergenerational politics. Additionally, most gerontological studies that look at social media examine content on Twitter ( Jimenez-Sotomayor et al, 2020 ; Sipocz et al, 2021 ; Skipper & Rose, 2021 ) and Facebook ( Levy et al, 2014 ), with content on TikTok unexplored.…”

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confidence: 99%

Hostility Toward Baby Boomers on TikTok

Indran

2022

The Gerontologist

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Background and Objectives The recent entry of the hashtag #OkBoomer into social media vernacular underscores the collective frustration of younger people with a group whose views they find increasingly incompatible with theirs. Most social media analyses in gerontology focus on content on Twitter and Facebook, with content on TikTok virtually unexplored. Given the burgeoning popularity of TikTok among younger people, we assess the content of TikTok videos with the hashtags #OkBoomer or #Boomer to distill the undercurrents of hostility expressed by younger people towards Baby Boomers. Research Design and Methods We collated TikTok videos (N=332) with the hashtags #OkBoomer or #Boomer, which received over 5.4 billion views. Both inductive and deductive approaches guided the qualitative content analysis of the videos. Results Five themes emerged. Most videos (79%) described ‘Negative Encounters with Baby Boomers’ (Theme 1). 58% were about ‘Conflicting Values/Beliefs between Baby Boomers and Younger People’ (Theme 2). 39% were about ‘Baby Boomers Antagonizing Younger Generations’ (Theme 3). 22% of the videos made references to the ‘Karen Meme’ (Theme 4). 7% bemoaned the existence of a ‘Wealth Gap’ between Baby Boomers and younger people (Theme 5). Discussion and Implications Findings reveal that the usage of the hashtags #OkBoomer and #Boomer is highly nuanced, at times explicitly ageist, and at others, emblematic of a phenomenon far more complex than ageism. There is a need to leverage social media as a space to foster interaction between older and younger people. Society is ultimately well served by intergenerational interaction.

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‘#OkBoomer, time to meet the Zoomers’: studying the memefication of intergenerational politics on TikTok

Cited by 81 publications

References 25 publications

Being Called “Elderly” Impacts Adult Development: A Critical Analysis of Enduring Ageism During COVID in NZ Online News Media

Being Called “Elderly” Impacts Adult Development: A Critical Analysis of Enduring Ageism During COVID in NZ Online News Media

Driving Factors and Moderating Effects Behind Citizen Engagement With Mobile Short-Form Videos

Hostility Toward Baby Boomers on TikTok

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