The effects of ten treatment combinations of two salts (NaCl, KCl) and glycine were evaluated on lowsodium roasted peanuts. Consumers' (N = 330, recruited from college campus) liking, emotions, perceived saltiness and bitterness intensity, satisfaction and purchase intent (PI) of peanuts were measured following a balanced incomplete block design (t = 10, k = 3, r = 9, b = 30, k = 2, e 2 = 0.74). Emotions and PI were evaluated both before and after presenting a low-sodium health benefit message. Sodium content of peanuts was reduced from 140 mg Na/50 g peanuts to 41.67 mg Na/50 g without significantly affecting liking scores and with positive PI over 60%. In general, high bitterness and low saltiness intensity ratings negatively affected liking and satisfaction. Consumers expressed less satisfaction when perceived saltiness intensity was 'Not Enough' than when 'Too Much.' Based on optimisation analysis, any formulation within the range of 59-100/0-40/0-12.5% NaCl/KCl/Gly-representing a potential 37% sodium reduction past minimum 'low sodium' requirements-will yield an acceptable product. * Mean and Standard Error from ninety-nine consumer responses based on a 9-point hedonic scale. Mean values in the same column followed by different letters are significantly different (P < 0.05). † Statistically significant P-values in a bold print (P < 0.05) based on McNemar Exact probability. PIb and PIa = purchase intent before and after respectively, consumers had been given health benefits information about the product and after consumers had been given health benefits information about the product. ‡ mg = milligram; value obtained by calculation. Low sodium peanuts K. D. Pujols et al. 2755 NS: Not significant differences were observed among the treatments (P > 0.05). * Mean and Standard Error from ninety-nine consumer responses based on a 5-point JAR rating scale. Mean values in the same column followed by different letters are significantly different (P < 0.05). † Consumer positive satisfaction of saltiness and bitterness intensity measured on a yes/no scale after consumers rated respective JAR intensities.Low sodium peanuts K. D. Pujols et al.NS: Not significant differences were observed among the treatments (P > 0.05). Asterisk indicates significant differences between before and after consumers had been given information about low-sodium health benefits based on a Paired t-test (P < 0.05). † Mean and Standard Error from ninety-nine consumer responses based on a 5-point scale per emotion term. Emotions were obtained before and after consumers had been given information about low-sodium health benefits.