“…This study, therefore, redirects political PR to describe how the message of integration can be broadcasted; it positions political PR in the realm of planning and execution. Despite the fact that frames, in the context of terrorism and social inclusion, ‘define problems, diagnose causes, make moral judgements and suggest remedies’ (Ryan, 2004: 378), the literature demonstrates how framing effective strategies to counter-terrorism and enhance social integration becomes challenging (Appleby, 2010; Awan, 2012; Bourekba, 2016; Ferguson, 2016; Heath-Kelly, 2013; Orehek and Vazeou-Nieuwenhuis, 2014; Peat, 2017; Qehaja et al, 2017; Ragazzi, 2017; Sanz Sabido, 2012; Trayner, 2017). To conclude, achieving effectiveness in counter-terrorism and security ‘is meeting unprecedented constraints’ (Haubrich, 2006: 399).…”