2010
DOI: 10.1108/02652321011013571
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Offline and online banking – where to draw the line when building trust in e‐banking?

Abstract: Purpose -The purpose of this paper is to examine the role of situation normality cues (online attributes of the e-banking web site) and structural assurance cues (size and reputation of the bank, and quality of traditional service at the branch) in a consumer's evaluation of the trustworthiness of e-banking and subsequent adoption behaviour. Design/methodology/approach -Data were collected from a survey and a usable sample of 202 was obtained. Hierarchical moderated regression analysis was used to test the mod… Show more

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Cited by 116 publications
(117 citation statements)
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References 51 publications
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“…Customers' trust and confidence in employees' knowledge and courtesy of an organization shows that they have confidence and assurance pertaining to the service outcome (Yap, Wong, Loh, & Bak, 2010). Assurances given by the company to their customers (students in the case of education) means that "We are sure of what we say www.ccsenet.org/ass Asian Social Science Vol.…”
Section: Concept Of Service Qualitymentioning
confidence: 99%
“…Customers' trust and confidence in employees' knowledge and courtesy of an organization shows that they have confidence and assurance pertaining to the service outcome (Yap, Wong, Loh, & Bak, 2010). Assurances given by the company to their customers (students in the case of education) means that "We are sure of what we say www.ccsenet.org/ass Asian Social Science Vol.…”
Section: Concept Of Service Qualitymentioning
confidence: 99%
“…And considered them as the main determinants of customer's quality perception in e-banking services. Finally Yap, K et al (2010) who concentrate on the Traditional service quality and website features and their influence on building consumers trust in e-banking.…”
Section: Technology Acceptance Model (Tam)mentioning
confidence: 99%
“…Moreover, Yap et al (2010) show that perceived usefulness of using internet banking positively influences the level of consumers' trust. Following hypothesis have been developed based on previously mentioned statements.…”
Section: Perceived Usefulnessmentioning
confidence: 99%