Offline and Online Atmospherics: Toward a Typology of Online Environmental Cues

Abstract

Extant literature illustrates that store environment in terms of layout, sound, ambiance, scent etc. has an important role to play in determining consumer behavior. More recently, e-retailing has led many stores to offer an online presence thereby creating dual shopping experiences. This study presents a typology of online atmospherics created from off-line atmospherics existing in the literature.