Official websites as a tourism marketing medium: A contrastive analysis from the perspective of appraisal theory

Wu, Geqi

doi:10.1016/j.jdmm.2018.09.004

Cited by 40 publications

(40 citation statements)

References 25 publications

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“…However, the employment of appreciation was also significant as a resource of the social significance of the text. This strategy was needed to give the readers the first impression of Indonesian nature (Wu, 2018). Unlike the tourism websites of Hangzhou and London that was promoted a lot through valuation, the Indonesian website used appreciation to build its national identity as a country rich in its nature.…”

Section: Discussionmentioning

confidence: 99%

“…Another related study on appraisal analysis in tourism discourse was conducted by Wu (2018). The research evaluated the language of tourism in Hangzhou and London.…”

Section: Review Of Previous Studiesmentioning

confidence: 99%

“…Though the frequency of appraisal patterns was similar, London tourism was promoted in terms of its current attractions, while Hangzhou tourism is promoted by its history. The paper concluded that the different language choice in the marketing strategy was influenced by the differences in the history of commercial advertising, the city's reputation, and culture (Wu, 2018).…”

Section: Review Of Previous Studiesmentioning

confidence: 99%

“…Some scholars have researched language of tourism and ecolinguistics: the cultural aspects of Malaysian tourism brochures (Hassan, 2014), the marketing method offered in Chinese and British tourism website (Wu, 2018), multimodal meanings of issues offered in dark tourism websites across countries (Krisjanous, 2016), and the use of linguistic strategies in Spanish websites (Malenkina & Ivanov, 2018). The aforementioned researches have done thorough analysis in tourism discourse, yet none of them talked about the discourse of the environment in tourism.…”

Section: Introductionmentioning

confidence: 99%

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(Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics

Isti’anah

2020

SiELE

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Tourism is one of the government’s ways of promoting the country’s identity and improving its economic growth. For tourists, it is to find not only reliable information but also promotion and the existence of the website is effective to persuade the potential tourists. The presence of nature’s beauty is an overwhelming source of curiosity for visitors. The popularity of Indonesian tourism has motivated scholars to research tourism discourse strategies, yet the study on how nature was represented on the tourism website is still scarce. By applying Critical Discourse Analysis, this paper attempts at (re)evaluating language attitudes of the ecolexicon on the Indonesian tourism website. The research problems are formulated to answer (1) what domains of the environment are presented on the website, (2) how the ecolexicon found is evaluated, and (3) how the environment should be described on the website. The data were taken from 16 destination texts accessed from www.indonesia.travel. This research found that the physical environment comprising various domains dominated the website in the form of appreciation. The domination of valuation on the website revealed that Indonesian nature was promoted in terms of its value. It persuaded potential tourists to adore the beauty of the Indonesian physical environment. The website was re-evaluated to promote not only the physical environment but also social and economic environments in the form of judgment. The absence of judgment needs to be considered by the government considering that tourism should be a good chance to teach people how to respect nature despite people’s excitement when visiting the tourism destinations.

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Section: Discussionmentioning

confidence: 99%

“…Another related study on appraisal analysis in tourism discourse was conducted by Wu (2018). The research evaluated the language of tourism in Hangzhou and London.…”

Section: Review Of Previous Studiesmentioning

confidence: 99%

Section: Review Of Previous Studiesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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(Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics

Isti’anah

2020

SiELE

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“…Accordingly, it is important to look for new decisions that could create desired customer value. A tourism sector is not an exception as the search for information online is an important part of the purchasing decision process (Wu, 2018). However, despite the connection between customer value and content marketing, or supposed positive effect of this implementation, there is a lack of research in this particular field.…”

Section: Introductionmentioning

confidence: 99%

Content marketing decisions for customers’ desired value in the tourism sector

Repovienė¹,

Pažėraitė²

2019

Research for Rural Development

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In a landscape of increasing customer/firm interactions in digital space, content marketing, which aims to generate prospects and sales to foster customers' brand engagement, brand awareness and trust, is on the rise. Notwithstanding, despite significant marketing specialist interest, scientific content marketing research is not widely developed. Therefore, it encourages the need for new studies in the content marketing field. This paper introduces theoretical and practical aspects of content marketing decisions for the creation of desired customer value in the tourism sector. The aim of the presented research is to determine which combinations of content marketing decisions could create the desired value for the customer in the tourism sector. Understanding the content marketing decisions that create the desired value for customers could lead to a proper implementation of content marketing in the tourism sector. The presented results of q-sort study indicate twelve different combinations of content marketing decisions which could be used by tourism organizations in order to create desired value for their customer. Thus, it means that increasement of desired customer value can be made in the light of content marketing usage. The paper ends with insights, conclusions, limitations and future research possibilities.

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The Modern Tourism Market in Russia: Possible Ways of Using the Promotion Forms in Tourism in the E-Education System

Zolotovskiy

Давыдова

Stelnik

et al. 2019

Digital Economy: Complexity and Variety vs. Rationality

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Official websites as a tourism marketing medium: A contrastive analysis from the perspective of appraisal theory

Cited by 40 publications

References 25 publications

(Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics

(Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics

Content marketing decisions for customers’ desired value in the tourism sector

The Modern Tourism Market in Russia: Possible Ways of Using the Promotion Forms in Tourism in the E-Education System

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