Offering return-freight insurance or not: Strategic analysis of an e-seller's decisions

Chen, Zhongwei; Fan, Zhi‐Ping; Zhao, Xuan

doi:10.1016/j.omega.2021.102447

Cited by 44 publications

(14 citation statements)

References 39 publications

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“…More importantly, live-streamers moderately earn money themselves, create jobs, and get many people into employment, achieving win-win results. In the case of the live-streamer Li above, Chen states that his outstanding performance in Internet video casts made the Shanghai government give him the bonus of talent settlement [6]. Finally, web broadcasts will be sustainable because merchants create many new ways to guarantee the quality of goods.…”

Section: Achieving Win-win Economic Resultsmentioning

confidence: 99%

Research on How Live Streaming Helps Revive the Chinese Economy under COVID-19

2023

SHS Web Conf.

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Since 2019, the epidemic has been the focus of people in all countries. Until now, it continues to frustrate economic development, human health, and social stability. How to help the economy recover under the epidemic has become a daunting task with far-reaching significance in this era. This paper focuses on China, where live streaming is prevalent, and thus explores how it has helped revitalize the Chinese economy. The research method is to cite the data brought by various live streaming platforms and government department reports to illustrate the contribution and importance of live streaming. Finally, this paper demonstrates that live streaming has the potential to make an outstanding contribution to the revitalization of the Chinese economy, including eradicating poverty in rural areas, stimulating consumption and taxation, and promoting the transformation of the economy.

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Section: Achieving Win-win Economic Resultsmentioning

confidence: 99%

Research on How Live Streaming Helps Revive the Chinese Economy under COVID-19

2023

SHS Web Conf.

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“…Zhang and Zhang [38] study the e-tailer information sharing strategy with supplier ofine entry in which the e-tailer can choose either online agency channel or online reselling channel. Chen et al [39] investigate the optimal online channel mode for an e-seller and explore who is better of to ofer the return-freight insurance in a platform supply chain. Yu et al [40] explore a manufacturer's production decisions and a government's choice between cap-and-trade and carbon tax regulation in which the manufacturer sells the product through ofine and online channels where the online channel can be the reselling mode or the agency mode.…”

Section: Online Channel Mode Selectionmentioning

confidence: 99%

“…We consider an e-commerce platform supply chain consisting of an e-platform and a capital-constrained manufacturer. It is well noticed from the industrial practice that the platform typically provides two options with their manufacturer to sell products [6,7,39], that is, the capitalconstrained manufacturer has two choices to sell the green product via the platform's online marketplace; one is the online reselling mode and the other is the online agency mode. In terms of the reselling mode, the manufacturer wholesales the products to the platform at wholesale price (w), and after that, the platform sells them to the end consumers at retail price (p).…”

Section: Model Formulationmentioning

confidence: 99%

Selecting Online Channel Mode for Green Products in a Capital‐Constrained Platform Supply Chain

Zhang

Cheng

Zhang

et al. 2023

Mathematical Problems in Engineering

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This paper investigates operational decisions and online channel mode selection for green products with an e-commerce supply chain in which the manufacturer is subject to capital constraint. Starting from a Stackelberg game framework where the platform acts as a leader, two different online channel modes applied with an e-commerce supply chain are explored for equilibria, respectively. This paper then extends to a different supply chain with a reversed channel leadership, so as to reveal how the supply chain leaderships affect the equilibriums and supply chain performance. With the analytical studies, several important and interesting insights are derived. For example, but not limited to, the following is found: (a) the equilibrium decisions of the capital-constrained supply chain highly rely on the associated interest rate but are independent of the initial capital level of the financially-constrained manufacturer; (b) the platform and the capital-constrained manufacturer act largely differently when choosing the optimal online channel mode for themselves; (c) a win-win situation benefiting two parties holds when and only when the two members choose the agency mode under certain conditions; (d) the impacts of the supply chain leaderships and online channel modes on the consumer surplus and social welfare are clearly revealed. These results derived in our paper shed lights on industrial practicer on how to effectively make such decision-making in platform economy. The members in an e-commerce supply chain can appropriately determine their decisions such as commission and slotting fee to reach a win-win situation for two parties.

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“…Chen et al [ 4 ] further took information sharing into account and studied the influence of reselling contracts and agency selling contracts on platform information sharing incentives when the platform recommends or does not recommend a product. Chen et al [ 5 ] investigated an e-seller’s strategy of offering return-freight insurance in the reselling and agency selling formats, and found the conditions of offering return-freight insurance in the agency selling format are more stringent than in the reselling format. Sun and Ji [ 35 ] studied an e-commerce setting in which an online platform provides IoT infrastructure and a manufacturer sells its products on the platform.…”

Section: Related Literaturementioning

confidence: 99%

Reselling or agency selling? The strategic role of live streaming commerce in distribution contract selection

Wang

Zhao

2022

Electron Commer Res

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The booming live streaming business has increased the number of consumer options for purchase channels, which has had a significant impact on firm sales models and management practices. This paper considers a multiechelon supply chain in which an upstream supplier can sell products through an online platform and a live streaming sales channel, and the online platform can choose to sign a reselling agreement or an agency selling agreement with the supplier. By constructing a Stackelberg game, we theoretically derive the equilibrium strategies of the supply chain members under different selling agreements in the presence of a live streaming sales channel. Specifically, we find that under the reselling agreement, the optimal retail price for the platform decreases with an increase in the commission rate, while the retail price for the live streaming channel always increases with an increase in the commission rate, and the relationship between the wholesale price and the commission rate depends on the ratio of the coefficient on the internet celebrity’s effort for the live streaming channel to that for the online platform. Under the agency selling agreement, there is a threshold in the agency fee. The impact of the commission rate on pricing strategy on one side of the threshold is opposite that on the other side. Furthermore, we numerically explore the impacts of the system parameters on the selection of the sales model, profit, and the decision-making of the supply chain members and identify the conditions under which agency selling and reselling are chosen when there is a live streaming sales channel. Interestingly, we find that the internet celebrity should not charge a commission rate that is too large; otherwise, it harms others without benefiting the celebrity. Moreover, when the supplier chooses to hire an internet celebrity to sell goods via live streaming, the supplier should choose a celebrity with either an extremely large following or with little influence but should not choose a celebrity with only moderate influence.

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Offering return-freight insurance or not: Strategic analysis of an e-seller's decisions

Cited by 44 publications

References 39 publications

Research on How Live Streaming Helps Revive the Chinese Economy under COVID-19

Research on How Live Streaming Helps Revive the Chinese Economy under COVID-19

Selecting Online Channel Mode for Green Products in a Capital‐Constrained Platform Supply Chain

Reselling or agency selling? The strategic role of live streaming commerce in distribution contract selection

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