Offering prosocial incentives on‐top: Do they sweeten the deal or poison the well?
Sven Beisecker,
Christian Schlereth
Abstract:Companies often rely on customer feedback to build and improve their business. Customers, in turn, are expected to (i) fill in customer feedback surveys (participation) and (ii) provide accurate responses (performance). To encourage active participation and ensure accurate responses, companies traditionally offer either self‐benefiting incentives, like lottery prizes, or prosocial incentives, like charity donations. More recently, some companies have started offering prosocial incentives on top of self‐benefit… Show more
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