“…In the lead author's experience at working at other real-ale festivals, this is typical, though in his experience there are more younger men ordering full pints, especially on the final nights of the festivals when they attract more of a passing 'outin-town' crowd of young male drinkers. Men, especially working-class men, still face social and psychological pressure to drink pints, not halves -halves are seen as effeminate, weak, and unbecoming of heterosexual, hegemonic masculinity (Jayne, Valentine and Holloway, 2011;Thurnell-Read, 2011). The real-ale tourists however, need to balance their displays of Butlerian heteronormativity (Butler, 2006) with the need to sample as diverse a range of beers as possible, while being sober enough to stand up (to prove one's ability to take one's drink): as Hamish explained, trying to prove his own masculinity to the second author of this paper, the aim is 'tasting new beers not tasted before… do try to keep track, but by end of night to be honest I've lost count'.…”