Of oligarchs, orientalists, and cosmopolitans: how “Armenian” israbizmusic?

Abstract

This paper examines the controversial music genre rabiz in relation to political and socioeconomic developments in post-Soviet Armenia. Rabiz, an urban folk-pop genre characterized by melismatic singing and “oriental” embellishments, is a ubiquitous soundtrack to everyday life in the country, with lyrics commonly covering romance, male friendship, and family ties. Ethnographic observations suggest that its popularity draws on the affective appeal with which it captures common hardships and aspirations of post-socialist transition. In spite of this, rabiz is almost universally denounced by nationalist intellectuals and liberal citizens for foreign influences, sentimentality, consumerism, and conservatism. While for the cultured classes, the rejection of rabiz as “un-Armenian” is often an integral part of the construction of a virtuous self, the alternative conceptions of performers and fans reveal the polysemy of Armenianness as a moral category.