Abstract:Repeated exposure can change the perceptual and hedonic experience of food flavors. Associative learning during which a flavor’s odor component is affected by co-exposure with taste is thought to play a central role in this process. However, changes can also arise due to mere-exposure to the odor in itself. The aim of this study was to dissociate effects of associative learning from effects of mere-exposure by repeatedly presenting one odor together with a sweet taste and another without. Sixty individuals par… Show more
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