Observing the utilization of local e-commerce: a case study of a small and medium enterprise in Surabaya, Indonesia

Abstract

The objective of this study is to conduct an analysis of the local e-commerce platform developed by the Surabaya Government, known as E-Peken. This research observes the operations of small and medium companies operating within the textile industry sector over a period of nine years, specifically focusing on the Jarak Arum MSMEs. This qualitative study spanned a duration of six months and was done in a field setting. The research methodology employed involved the observation of both internal and external documents, such as the e-peken website, as well as conducting interviews with a total of eight informants. This study reveals that the success of implementation and adoption is contingent upon the personality traits exhibited by the owner.