2019
DOI: 10.1108/ijchm-03-2018-0262
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Observer reactions to other customer incivility

Abstract: Purpose -This study aims to examine the observing customer's reactions, namely, gratitude, loyalty to the employee and tipping intention while observing other customer incivility during another customer service failure and the frontline employee's emotional labor strategy.Design/methodology/approach -A 2 (emotional labor strategy: deep acting vs surface acting) by 2 (service consumption criticality: high vs low) experiment is used to test the hypotheses.Findings -The results reveal that observing an employee's… Show more

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Cited by 51 publications
(27 citation statements)
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“…Various discrete emotions were discussed, including hope (Darvishmotevali and Ali, 2020; Hwang and Han, 2019; Jung and Yoon, 2016; Kang and Busser, 2018; Paek et al , 2015), anxiety (Cheung et al , 2019; Tsaur and Tang, 2012; Vanderpool and Way, 2013), gratitude (Jin and Merkebu, 2015; Kim and Baker, 2019; Kim and Qu, 2020), empathy (Chu et al , 2012), passion (Chen et al , 2019; Teng, 2019), anger (Weber et al , 2017), fear, disappointment and discomfort (Mkono, 2010). Hope was conceptualized as part of psychological capital and measured using three items from the shortened version of the Psychological Capital Questionnaire (PCQ-12) developed by Luthans et al (2007).…”
Section: Resultsmentioning
confidence: 99%
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“…Various discrete emotions were discussed, including hope (Darvishmotevali and Ali, 2020; Hwang and Han, 2019; Jung and Yoon, 2016; Kang and Busser, 2018; Paek et al , 2015), anxiety (Cheung et al , 2019; Tsaur and Tang, 2012; Vanderpool and Way, 2013), gratitude (Jin and Merkebu, 2015; Kim and Baker, 2019; Kim and Qu, 2020), empathy (Chu et al , 2012), passion (Chen et al , 2019; Teng, 2019), anger (Weber et al , 2017), fear, disappointment and discomfort (Mkono, 2010). Hope was conceptualized as part of psychological capital and measured using three items from the shortened version of the Psychological Capital Questionnaire (PCQ-12) developed by Luthans et al (2007).…”
Section: Resultsmentioning
confidence: 99%
“…Articles on EI were also excluded because EI is not an emotion per se (Ashkanasy and Dorris, 2017). However, the articles that investigated affect, emotions or moods with emotional labor (Chu et al , 2012; Kim and Baker, 2019; Medler-Liraz, 2014), EI (Wolfe and Kim, 2013) or emotional contagion (Chu et al , 2012; Ustrov et al , 2016) were included.…”
Section: Methodsmentioning
confidence: 99%
“…In line with previous experimental studies (Cai et al, 2018), the scenarios used in our experiments consist of somewhat moderate service experience in terms of criticality (going to a restaurant with friends). Although one recent study did not find that criticality played a role in witnessing instances of mistreatment (Kim and Baker, 2019), further studies could explore its effects by manipulating various criticality levels in a broader range of service contexts.…”
Section: Limitations and Future Research Directionsmentioning
confidence: 97%
“…Through vicarious processes, customer and employee aggression can threaten the well-being of interactive service environments and the provision of services to a greater extent than, perhaps, ever anticipated. On this issue, scholars have started shifting their attention to observer customers' reactions to various kinds of mistreatment (Porath et al, 2010(Porath et al, , 2011Hershcovis and Bhatnagar, 2017;Henkel et al, 2017;Karabas et al, 2019;Kim and Baker, 2019). By drawing on appraisal (Scherer, 2005;Wondra and Ellsworth, 2015) and deonance theories (Folger, 2001;Folger and Glerum, 2015), this study aims to investigate the potential relationships between witnessing multifoci verbal aggression (among employees and among other customers), the self-conscious emotions (i.e.…”
Section: Introductionmentioning
confidence: 99%
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