2006
DOI: 10.1016/j.jneb.2005.11.034
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Observations of Parent-Child Co-Shoppers in Supermarkets: Children’s Involvement in Food Selections, Parental Yielding, and Refusal Strategies

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Cited by 100 publications
(95 citation statements)
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“…Although parent-child pairs have been observed in supermarket settings before, observational studies of this kind can be resourceintensive. 128,148,149 Contrary to prior evidence on the role of in-store marketing on children's preferences, the shopping environment was not associated with child pestering in this sample. 128 Previous research has demonstrated strong relationships between advertising and children's food choices, however it may be that in-store marketing is only a small piece of the larger landscape of food advertisements, particularly that in TV and other media.…”
Section: In-store Marketing Characteristicscontrasting
confidence: 99%
“…Although parent-child pairs have been observed in supermarket settings before, observational studies of this kind can be resourceintensive. 128,148,149 Contrary to prior evidence on the role of in-store marketing on children's preferences, the shopping environment was not associated with child pestering in this sample. 128 Previous research has demonstrated strong relationships between advertising and children's food choices, however it may be that in-store marketing is only a small piece of the larger landscape of food advertisements, particularly that in TV and other media.…”
Section: In-store Marketing Characteristicscontrasting
confidence: 99%
“…Although parents or caregivers are the primary purchasers of foods for households, children's preferences can drive purchasing decisions and shopping behavior (41,42). Children's food preferences have been found to be highly susceptible to branding and marketing strategies (43,44) and are highly associated with dietary preferences and health outcomes later in life (45).…”
Section: Discussionmentioning
confidence: 99%
“…But advertisers invest billions of dollars to trigger children's cravings, and parents frequently yield to children's food requests. 35,36 Thus, it is not surprising that more than sixty published studies demonstrate a relationship between television exposure and obesity.…”
Section: Food Advertising and Childhood Obesitymentioning
confidence: 99%