Objects and Things in Classical Literature

Blake, Sarah; Dyer, Jennifer

doi:10.1163/9789004440753_010

Cited by 2 publications

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“…Classical literature is considered a repository of profound ideas and concepts that have extended throughout the ages, so much so that classical literature is actually the reason behind the currently existing knowledge about ancient civilizations and societies, and how man knew the enormous amount of details related to ancient societies [1].…”

Section: Introductionmentioning

confidence: 99%

The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

Hashem,

Qtaish

2024

AJEBA

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Aims: Current study aims to uncover hints and signals for advertising and consumption in classic literature and how these hints and signals managed to give an indication regarding the current reality of marketing and consumption patterns among individuals. Study Design: The study was descriptive design Place and Duration of Study: Study was conducted in Jordan through the academic year 2022-2023 between August 2023 and December 2023. Methodology: qualitative methodology was adopted and open-ended interviews were held with a group of professors within literature faculty of university of Jordan. Findings: Results of theme analysis indicated the appearance of numerous brands and marketing hints including consumption patterns of the society at the time of creating the novel and numerous appearance of brands which indicated that marketing at that time was based on branding and owning luxurious brands. Conclusion: Study concluded that classical literature had a contribution to shaping the current image of marketing, as marketing and many of its signals and hints appeared within classic novels and were expressed in different ways depending on the authors, their orientations, and their literary interests Significance: The current study may appear as an approach to connect between past and future of marketing from a literal perspective

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Section: Introductionmentioning

confidence: 99%

The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

Hashem,

Qtaish

2024

AJEBA

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“…2 The 'commentator' here is envisaged as a scholar applying the techniques traditionally employed in a commentary on a Greek or Latin text to respond to the 'material turn' or 'new materialism' in scholarship, rather than employing the theoretical approaches of 'Thing Theory' or 'Object-Oriented Ontology' . For an application of these theories to descriptions of arms and armour in Homer and Virgil, seeBlake and Dyer (2021). 3Duncan (1914)., proposing an emendation at Silv.3.4.43 on the basis that Statius is reproducing a standard detail in the depiction of Hylas from the iconographic register.-978-90-04-52906-9 Downloaded from Brill.com 06/02/2024 01:59:30AM via Open Access.…”

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confidence: 99%

Editing and Commenting on Statius' <i>Silvae</i>

Lóio¹

2023

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Objects and Things in Classical Literature

Cited by 2 publications

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The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

Editing and Commenting on Statius' <i>Silvae</i>

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