Abstract:Given the rise in obesity rates in North America, concerns about obesity-related costs to the health care system are being stressed in both the popular media and the scientific literature. With such constant calls to action, care must be taken not to increase stigmatization of obese people, particularly of children. While there is much written about stigma and how it is exacerbated, there are few guidelines for public health managers and practitioners who are attempting to design and implement obesity preventi… Show more
“…These images suggest that body fat, in and of itself, is a direct cause of physical degeneration. The ethical issues of continuing to use images in social marketing campaigns that stigmatize fat people and show them as inevitably unattractive, ill and diseased have been raised by a number of critics, including those from within public health (for example, Carter et al 2011, MacLean et al 2009, Puhl et al 2012). Yet they remain a common convention of representation in anti-"obesity" campaigns.…”
This article presents an analysis of two related Australian government-sponsored "obesity" prevention campaigns, including documents produced by commercial social research companies reporting the formative research and evaluation of these campaigns. This material is critically analyzed for its underlying assumptions about weight "obesity" and the public's health-related behaviors and beliefs. These include the following: the concept of "good health" has meaning and value that is universally shared; to be "overweight" or "obese" is to be physically unfit and at risk of higher levels of disease and early death; individuals are responsible for their own health status; they lack appropriate information about health risks and providing this information leads to behavior change; and information should be provided in a way that arouses concern and a belief that individuals should make a change. These assumptions are challenged from a critical sociological perspective.
“…These images suggest that body fat, in and of itself, is a direct cause of physical degeneration. The ethical issues of continuing to use images in social marketing campaigns that stigmatize fat people and show them as inevitably unattractive, ill and diseased have been raised by a number of critics, including those from within public health (for example, Carter et al 2011, MacLean et al 2009, Puhl et al 2012). Yet they remain a common convention of representation in anti-"obesity" campaigns.…”
This article presents an analysis of two related Australian government-sponsored "obesity" prevention campaigns, including documents produced by commercial social research companies reporting the formative research and evaluation of these campaigns. This material is critically analyzed for its underlying assumptions about weight "obesity" and the public's health-related behaviors and beliefs. These include the following: the concept of "good health" has meaning and value that is universally shared; to be "overweight" or "obese" is to be physically unfit and at risk of higher levels of disease and early death; individuals are responsible for their own health status; they lack appropriate information about health risks and providing this information leads to behavior change; and information should be provided in a way that arouses concern and a belief that individuals should make a change. These assumptions are challenged from a critical sociological perspective.
“…Further efforts are warranted to evaluate the presence of weight bias within mental healthcare patient-provider relationships given the implications for clinical treatment and the psychological, emotional and physical health outcomes of patients who are obese. Puhl, Moss-Racusin, Schwartz and Brownell (2008) and Maclean et al (2009) highlighted that further research was needed to examine effective ways of (1) changing people's biased attitudes toward overweight and obese individuals and, (2) addressing the societal factors that reinforce weight bias. Almost a decade on and these investigations continue as there is still more exploration needed into how we tackle societal reinforcers of weight bias, and how we effectively reduce anti-fat attitudes.…”
“…Lo anterior incluye a los equipos de salud que intervienen en esta patología, ya que prácticas discriminatorias derivadas del estigma de obesidad podrían dar lugar a la evitación de los entornos de salud y a la baja adherencia terapéutica de la intervención con especialistas 3,17,18 .…”
Section: Contextualización General Del Estigma De Obesidadunclassified
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