“O2O+TDT”Model: Design of Integrated Teaching System for Teaching and Practical Training in Market Research Course Based on Informatization

Abstract

Based on the essence of market research course, information technology is applied to the teaching process to construct an integrated teaching system, namely the"O2O + TDT" model. Case study method is used for the key point analysis of the course system construction. In the selection of cases, theoretical sampling method is adopted and Guangxi University of Finance and Economics, which is known as the school-enterprise alliance was selected as the case analysis object. This research aims to contribute to the reform of market-based teaching and training system.