“…The main objective of the present research, therefore, was to analyze differences in innovation characteristics between individuals in Brazil and in the United States, discussing these differences in light of national cultural characteristics. Strong literature evidence has shown that culture can influence individual's values, attitudes, and behaviors (e.g., Motta & Gomes, 2019;Gomes et al, 2016;Oliveira & Alves, 2015;Andery, 2011), and this study explores how compatible national cultural characteristics can be with innovation characteristics of individuals in these two countries. The purpose of this study was to explore individual innovation differences in further detail instead of emphasizing differences between organizations (e.g., Rauta, 2020;Silva, Leite, & Oliveira, 2016) or between countries in a macro level as most public data commonly announced in the media do (e.g., Galvão et al, 2017).…”