O Relatório MacBride e a gênese do debate internacional sobre trocas desiguais nas indústrias de comunicação

Abstract

Towards a dialogue between the studies of citizenship, the political economy of communication and the structuration theory, this article analysis the arguments through which have been constituted an intense international attention to the idea of democratization of communication and unequal exchanges in cultural industries. During the 70s, that subject conquered the agenda of debates, producing, as its apex, the MacBride Report. This article concentrates at this text. It interprets those arguments as an attempt to define development as a problem far-reaching the technical or economic sphere, turning itself as the defense of a right. It analysis the construction of such vision, with emphasis at the appropriation of the principle of equality intrinsic to citizenship as a resource oriented towards the legitimating of this idea.