2008
DOI: 10.1590/s1516-44462008005000015
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O impacto da publicidade de bebidas alcoólicas sobre o consumo entre jovens: revisão da literatura internacional

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Cited by 48 publications
(35 citation statements)
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References 110 publications
(69 reference statements)
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“…22 The literature points to the existence of a causal relationship between advertising and alcohol consumption, since interest in the advertisement increases the desire and the intention to buy alcohol. 30 The fact that the word 'drug' is rarely used for alcohol facilitates its acceptance and advertising through commercials that aim to associate the product with appealing images and happy and enjoyable situations. 31 It is believed that regulations directed against unrestrained freedom of this type of media could reduce the inadequate consumption of alcohol within society and especially by the young during their development phase.…”
Section: Discussionmentioning
confidence: 99%
“…22 The literature points to the existence of a causal relationship between advertising and alcohol consumption, since interest in the advertisement increases the desire and the intention to buy alcohol. 30 The fact that the word 'drug' is rarely used for alcohol facilitates its acceptance and advertising through commercials that aim to associate the product with appealing images and happy and enjoyable situations. 31 It is believed that regulations directed against unrestrained freedom of this type of media could reduce the inadequate consumption of alcohol within society and especially by the young during their development phase.…”
Section: Discussionmentioning
confidence: 99%
“…The cross-sectional design of this study cannot be relied on to conclude whether these advertisings stimulate drinking or those who already drink give more attention to them. These advertisings are said to strongly influence alcohol consumption, and the reduction of this type of publicity could cause a decline in consumption 2,33 . Among the limitations of the study are the cross-sectional design, which not always enables to establish a cause-effect relation, but allows to conclude the existence or not of a relation among the analyzed variables.…”
mentioning
confidence: 99%
“…Embora o referido programa aborde o tema do uso de drogas de modo geral, tal nomenclatura associada às matérias de jornais que enfocam principalmente o consumo dessa substância (Noto, Pinsky, & Mastroianni, 2006) parece contrastar com os dados deste estudo e do levantamento nacional, os quais indicam que, isoladamente, o álcool é a substância mais consumida e, entre todas as outras, a única que possui espaço nas propagandas, muitas delas direcionadas principalmente para o público jovem (Pinsky & Jundi, 2008).…”
Section: Considerações Finaisunclassified