O futebol como negócio: uma comparação financeira com outros segmentos

Gasparetto, Thadeu

doi:10.1590/s0101-32892013000400003

Cited by 7 publications

(5 citation statements)

References 26 publications

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“…For Kuper and Szymanski (2010), football is neither a great nor a good business; it is likely that it should not even be considered a business at all. Gasparetto (2013) diverges and emphatically affirms that football is a great business, while Silva and Carvalho (2009) state the obvious paradox: in Brazil, a country world-widely renowned for its football, the football clubs are not able to properly manage their debts.…”

Section: Introductionmentioning

confidence: 99%

The Determinants of Brazilian Football Clubs’ Debt Ratios

Neto¹,

Costa²,

Dantas³

et al. 2017

BBR

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This paper explores the relationship between the debt ratio of Brazilian football clubs and several potential determinants, both financial and sports-related. Our explanatory variables are Current Ratio, Return on Assets, Score Percentage, Size, 12 Biggest Clubs, Access (to specific championships, e.g. Libertadores da América), Division, Title (won at time t) and Relegated (at time t). Data was collected from several publicly available channels and our sample was mostly decided according to this availability. The time range adopted was 2010-2013. The model employed was Generalized Estimating Equation. Our results suggest that debt ratios are more associated with their popularity or their participation in the highest division of its main championship rather than titles held, access to different competitions or relegation to lower levels. We believe that our findings may be useful for both practitioners, who might know the impact of their sports-related choices in their clubs' debts, and policymakers, that could prepare differentiated policies for specific groups (e.g divisions).

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Section: Introductionmentioning

confidence: 99%

The Determinants of Brazilian Football Clubs’ Debt Ratios

Neto¹,

Costa²,

Dantas³

et al. 2017

BBR

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“…Enquanto indústria do entretenimento, segundo Rocha e Fleury (2017) o futebol tem um grande potencial para se tornar um produto muito lucrativo no Brasil. Realmente, o impacto econômico da modalidade atingiu patamares significativos para a economia nacional, principalmente a partir do início do século XXI (GASPARETTO, 2013). Em um estudo desenvolvido pela consultora BDO Brazil (2018), a Confederação Brasileira de Futebol -CBF apresentou lucro líquido acumulado de mais de R$550 milhões nos últimos 9 anos, já a soma das receitas dos 25 principais clubes do país atingiram impressionantes R$ 5,2 bilhões no ano de 2017.…”

Section: Palabras-claveunclassified

Determinantes sociodemográficos de consumo: uma análise dos espectadores do futebol de Pernambuco

Santos

Filho

Miranda

et al. 2020

Motriv

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O objetivo do presente estudo foi analisar a influência das variáveis sociodemográficas no comportamento de consumo dos espectadores do futebol Pernambucano. Caracterizado como de abordagem quantitativa, do tipo correlacional preditivo. A amostra foi composta por 967 espectadores do Campeonato Pernambucano de Futebol nos anos de 2017 a 2019. Os dados foram coletados a partir de um questionário adaptado e analisados no software SPSS Statistics 24. Os resultados apresentaram em sua maioria espectadores do sexo masculino, quanto à escolaridade, a maioria possuía o ensino superior completo e uma renda familiar superior a R$5.000,00. O modelo com as variáveis sociodemográficas como preditoras da compra de produtos foi significativo. Em relação à compra de ingressos, as variáveis sociodemográficas não obtiveram valores preditivos significativos. Sendo assim, conclui-se que as variáveis sociodemográficas influenciaram de forma positiva na compra de produtos do clube, entretanto não foram significativas na compra de ingressos.

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“…That is, the sponsorships are not yet fully developed as sources of income for the clubs when compared to the situation of Brazilian Football Confederation (CBF -Confederação Brasileira de Futebol, in Portuguese), that obtained 69% of its income from sponsorships and only 19% from broadcasting rights in 2014 (BDO Publicações, 2015). Supporting the possibility of an increase in the business related to sponsorships, Gasparetto (2013) compared the incomes, the brand value, and the brand market of Brazilian soccer teams to the main Brazilian companies and demonstrated that the values of the former group are much lower than the values of the latter.…”

Section: Introductionmentioning

confidence: 99%

Sponsorship Evaluation of Soccer Teams: An Exploratory Study of São Paulo State League

Cuoghi

2017

PODIUM

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Brazil is developing in sport management, what gets Brazilian soccer teams to take less advantage over the several means of raising income that exist, among which there is sport sponsorship. In this sense, given its importance and considering the gap of studies using new methods for sponsorship evaluation in Brazil, as well as the importance of A-1 series of São Paulo State League (Campeonato Paulista de Futebol, in Portuguese) -which has not been studied yet -, this paper presents the brands that sponsored the 20 clubs that participated in the aforementioned championship in 2012. We separated the sponsors of the clubs into technical and commercial, pointing out the television media exposure time of each brand to demonstrate strategies that contribute to sport sponsorship and to the soccer teams. The research conducted was exploratory, with consultation to primary and secondary data. Therefore, the theoretical background used was about sport sponsorship and the Brazilian context, and sponsorship evaluation. The results pointed out to a configuration in which major international companies sponsored, preferably, major clubs, obtaining wide exposure on television media. On the other hand, smaller companies, located near the clubs' headquarters, sponsored clubs that participated with lower frequency in the championship, obtaining lower exposure on television media. Finally, the study provided the perception of the benefits that certain sponsorship strategies to smaller clubs may generate by allowing wider television media exposure when the clubs are sponsored concurrently. Keywords EVALUACIÓN DE PATROCINIO DE CLUBES DE FÚTBOL: UN ESTUDIO EXPLOTATORIO EN EL CAMPEONATO PAULISTA RESUMENBrasil está en desarrollo en la gestión deportiva, lo que hace que los clubes brasileños de fútbol obtengan menos ventajas con las diversas formas de generación de recursos que existen, destacándose, entre ellas, el patrocinio deportivo. En este sentido, dada la importancia de este, considerando la brecha de estudios que involucra nuevos métodos para la evaluación de patrocinios en el contexto brasileño y la importancia del Campeonato Paulista de Fútbol (Campeonato Paulista de Futebol, en Portugués) -que aún no ha sido estudiado -, este estudio identificó las marcas que patrocinaron a los 20 clubes del Campeonato en el año 2012. Los patrocinadores fueron separados en técnicos y comerciales, siendo presentada la exposición en medios de televisión de cada club para demostrar estrategias que contribuyen al patrocinio deportivo ya los clubes de fútbol. La investigación conducida fue exploratoria, con consulta a datos primarios y secundarios. La revisión teórica abarcó la temática de los patrocinios deportivos y el contexto brasileño, así como la evaluación de patrocinios. Los resultados demostraron la configuración en que grandes empresas internacionales patrocinaron, preferentemente, clubes más grandes, obteniendo amplia exposición en medios de televisión. Por otro lado, empresas menores, ubicadas cerca de la sede de los clubes, pa...

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O futebol como negócio: uma comparação financeira com outros segmentos

Cited by 7 publications

References 26 publications

The Determinants of Brazilian Football Clubs’ Debt Ratios

The Determinants of Brazilian Football Clubs’ Debt Ratios

Determinantes sociodemográficos de consumo: uma análise dos espectadores do futebol de Pernambuco

Sponsorship Evaluation of Soccer Teams: An Exploratory Study of São Paulo State League

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