O discurso acerca da seleção brasileira presente na Folha de S.Paulo durante o ano de realização da “Germany World Cup”

Abstract

One of the segments that exerts strong infl uences on the social fi eld is the media. By producing images and discourses about reality, it can reinforce the social imaginary in relation to some themes. In this sense, several national studies have shown that the coverage of sports media privileges men in detriment of women. The aim of this study is to analyze quantitatively and qualitatively publications about Brazil women's national soccer team present in the sports section of the newspaper Folha de S.Paulo. The collected data refers to the reports published between January 1st to December 31st, 2011, year of the Germany World Cup. For that, it was opted for the adoption of the content analysis methods because they direct the researchers in the analysis of several types of materials, among them, the ones found in the media. The quantitative results, 37 publications in total, associated with the qualitative results, which also demonstrated the precarious coverage offered to the modality, validate the conclusion that for the sports media in general and in the "national" imaginary feminine soccer is still considered something of little signifi cance.

Where are the researches on gender in Communication? An analysis of production in Portuguese

“…The authors carried out a search for the productions of the sports section from Folha de S.Paulo with the keyword "Seleção", which contained the mention of the Brazilian national team in 2011 (year of the 6th Germany World Cup), which "allowed verification and quantitative/qualitative analysis at different times (before, during and after the competition), making it possible to perceive the visibility that the newspaper allocated to women's football in its sports section" (GABRIEL; FREITAS JÚNIOR, 2016, p. 376). Regarding the procedures used in research (fourth category), three articles used document analysis, whether bibliographical, documental, or a literature review (LELO, 2019; MORETTI-PIRES; TESSER JÚNIOR; KOVALESKI, 2018;TOMAZ, 2015); and three Content Analysis (PANKE;IASULAITIS, 2016;GABRIEL;FREITAS JÚNIOR, 2016;OLIVEIRA et al, 2016). We emphasize that the research by Cavalcante et al (2016) was based on the Critical-Emancipatory Workshop (CEW).…”

“…The other authors present in the graphic appear in two articles: Ana Escosteguy, Jorge Knijnik, Katia Rubio, Maria Minayo, Mauro Betti, Rosa Fonseca, and Sivana Goellner. It is worth noting that of these authors, four are in the two articles that address sport (PEREIRA; PONTES; GABRIEL;FREITAS JÚNIOR, 2016). Mauro Betti writes about the relationship between the media and sport, politics, television, and entertainment, not focusing…”

Onde estão as pesquisas sobre gênero na Comunicação? Uma análise da produção em língua portuguesa

“…Relativo aos procedimentos empregados nas pesquisas (quarta categoria), três artigos utilizaram análise de documentos, seja ela bibliográfica, documental ou uma revisão da literatura (LELO, 2019;MORETTI-PIRES;TESSER JÚNIOR;KOVALESKI, 2018;TOMAZ, 2015); e três a Análise de Conteúdo (PANKE;IASULAITIS, 2016;GABRIEL;FREITAS JÚNIOR, 2016;OLIVEIRA et al, 2016). Destacamos que a pesquisa de Cavalcante et al (2016) teve como base a Oficina de Trabalho Crítico-emancipatória (OTC).…”

“…As outras autorias presentes no gráfico aparecem em dois artigos: Ana Escosteguy, Jorge Knijnik, Katia Rubio, Maria Minayo, Mauro Betti, Rosa Fonseca e Sivana Goellner. É válido ressaltar que destas autoras e autores, quatro encontram-se nos dois artigos que abordam a área do esporte (PEREIRA; PONTES; GABRIEL;FREITAS JÚNIOR, 2016). Mauro Betti escreve sobre a relação da mídia com o esporte, políticas, televisão e entretenimento, não tendo como foco a questão de gênero.…”