O Attrakdiff-R Para O Design: Uma Redução Do Attrakdiff Para a Análise Holística Das Experiências Do Usuário

Pragmatic and hedonic aspects of user experience in Virtual Reality: analysis of novice users’ information mediation during their first interaction with a Metaverse platform

“…After the evaluations, the results were treated by the recommendations of Nzongo (2018) and Margolis & Providência (2021), with the first step being to make an average values diagram, Figure 4. In this one, it is possible to see the positive analysis of "VRchat" in all four evaluated dimensions by the participants, which means a good reaction to the platform, even though it's an unprecedentedly odd experience.…”

“…Through a numerical scale, participants can record their perceptions of the experience. In this work, we gonna use the Margolis & Providência (2021) proposed AttrakDiff-R, a reduced version translated into Portuguese of the original, which suggests the use of 18 pairs and a scale of 7 scores, with 4 being the neutral score between the words (Margolis & Providência, 2021). The use of AttrakDiff-R is reinforced by the considerations of the original model made by Marques (2019), in which confusion with the meanings of many terms in Hassenzahl's complete model form was reported by participants in his research (Marques, 2019).…”

“…The use of AttrakDiff-R is reinforced by the considerations of the original model made by Marques (2019), in which confusion with the meanings of many terms in Hassenzahl's complete model form was reported by participants in his research (Marques, 2019). Board 1 presents the adjectives adopted and translated by Margolis & Providência (2021) organized by area.…”

“…Board 1 Bipolar adjectives of AttrakDiff-R separates by type of quality: QP (Pragmatic Qualities); HQS (Hedonic Qualities of Stimulation); HQI (Hedonic Qualities of Identity); ATT (Attractiveness). Source: Margolis & Providência (2021).…”

“…Finally, the research will carry out the study to understand how VRChat converts the information displayed usually in a bidimensional screen to a virtual reality immersive view and how it impacts the user experience in the first contact with proto-metaverses. We will use the AttrakDiff-R model (Margolis & Providência, 2021), a reduced version translated into Portuguese of AttrakDiff 2 (Hassenzahl, 2003), a evaluation model of a information system, measuring scores of hedonic and pragmatic aspects of an interface. The reduced model consists of a self-report scaled form of 18 pairs of semantically opposite adjectives that must be answered after an experience with an interface.…”