NYKAA: A Comprehensive Analysis of a Leading Indian E-Commerce Cosmetic Company

Adithya

Pradeep

2022

IJCSBE

Purpose: To showcase an innovative higher education training model at the university level for students’ all-round holistic development by studying an existing university model as best practice in the university system. Methodology: As an exploratory case study methodology is followed for the collection of information from university personnel, University website, faculty members, and students and analysed the information under the best practice model and ABCD framework. Results & Outcome: An effective innovation and best practice for the all-round development of students to improve graduate attributes. The models support to create quality graduates with employability and entrepreneurability skills to make them independent, confident, and successful citizens of the country. Originality/Value: The paper contains identification, analysis, and interpretation of two successful innovative models in the higher education space with quality training and quality service to make it student centered. Type of Paper: Case Study on Best Practice.

Section: Evidence Of Successmentioning

confidence: 99%

Holistic Integrated Student Development Model & Service Delivery Model – A Best Practice of Srinivas University, India

Adithya

Pradeep

2022

IJCSBE

“…Analysis and interpretation of issues is a part of scholarly research. There are different analysis frameworks used to analyse the issues which include SWOC analysis as internal analysis [61][62][63], ABCD analysis as stakeholder's or product/service analysis [64][65][66][67][68][69], PESTLE analysis as external analysis [70][71][72], six-thinking hats analysis [73][74][75], etc. In this section, we have used ABCD listing [76][77][78][79][80][81][82][83][84][85][86][87][88] framework to analyse ARC in Universities as the best practice.…”

Section: Abcd Listing Of the Best Practice -Arcmentioning

confidence: 99%

Atomic Research Centres to Intensify Research – An Innovative Approach of Srinivas University, India

Adithya

et al. 2022

IJAEML

Purpose: To find an innovative way to boost research work and contribution by individual faculty members of higher education institutions including universities by creating their own micro-research centre. This should also help faculty members to plan and intensify their research at low cost and internally available resources and to contribute to the research output of their institutions, and society in a micro but effective way. Methodology: Proposing and implementing micro-research centres in individual departments of universities by individual faculty members. This centre is independently coordinated by an individual faculty member along with colleagues and students at research, Post-graduate, and Undergraduate levels. The research methodology consists of developing a case study by collecting information about individual efforts of innovative research and crystalizing such efforts to be a systematic innovation as best practice in the higher education space. Information is collected from the research and innovation council of Srinivas University through its website and by interviewing its faculty members. The collected information is analyzed using ABCD analysis framework and presented in scholarly article format. Results & Outcome: This case study on innovation in research efforts by motivating faculty members to develop and coordinate a micro-research centre called Atomic Research Centre to carry out intensive and focussed research on a micro-topic by individually and through a micro-team consisting of self, colleagues, and students at research, Post-graduate, and Undergraduate levels. This best practice speeds up and intensifies the research activities of individual faculty members in many micro-research areas without the huge investment in research as research funding. This best practice of individual research contribution through Atomic research centres (ARCs) also allows the faculty members to coordinate on one or many research topics at a time, individually or with different small teams. Based on an intense search in the literature, it is found that initiation and implementation of Faculty level Atomic Research Centre to promote and intensify departmental research is a unique innovative best practice in HEIs and Universities. Originality: Studying the initiation, formation, modalities, and details of faculty-initiated Atomic Research centres and their success in contributing to departmental research is studied systematically and analysed using ABCD analysing framework. Type of Research: Case Study & Analysis.

“…In this paper author explained about the problem of online advertisement. Suresh V, Dr. M. Chitra, Dr. K. Maran (2016) 27 describes the factors influencing and determining the social media on cosmetic products in India. Nowadays, Indian cosmetic products industry is rapidly growing through social media.…”

Section: Shirin Alicornand Clara Mutambara (2015)mentioning

confidence: 99%

Sustainable Path for Successive Internet Marketing in India

V¹

2022

AJCT

Internet marketing is a platform which used to promote the market products, to make strategies, understand the market structure to take decisions. The purpose is to using internet marketing to sell goods and services, & advertising over the internet. Now a days business are practiced internet marketing to promote their goods & services with cost effective. The purpose of this research paper is to study the impact of digital marketing and how important it is for marketers. This paper begins with an introduction of digital marketing, how it effects to organizations and marketers. It highlights the customer perception towards internet marketing factor, revenue increasing factors of internet marketing, analyse the swot analysis of the market and industry, importance of digital marketing in today's era. It is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The research area covered in Mysore region; the 450 respondents were collected as samples. The research followed convenience sampling technique. The research is based on primary and secondary data sources.