Nyelvi menedzselés és nyelvi tanácsadás. Helyzetkép, lehetőségek, feladatok

Politeness metadiscourses in the practice of Hungarian language consulting

“…For the analysis, we rely on data from the Language Consulting Service (LCS) of the HUN-REN Hungarian Research Centre for Linguistics. At this institution and its predecessor, a language consulting service has operated since 1949, receiving inquiries in letters and by telephone (Ludányi 2020). Since 2011, emails sent to the consulting service have been accessible in a uniform, searchable format.…”

“…1 The LCS is typically consulted about questions of spelling (Kardos 2007;Ludányi 2019b), some of which can be quickly and easily answered with the help of the academic spelling regulation as well as dictionaries. By contrast, other kinds of questions on language use, including those related to linguistic politeness, require much more complex consulting strategies and in many cases in-depth research in support of detailed explications (Domonkosi-Ludányi [forthc.]; Ludányi et al 2022).…”

“…In the interpretation of language consulting on issues of linguistic politeness, two different theoretical frameworks are adopted here, which seem capable of being successfully integrated for analysing the phenomenon at hand. We apply Language Management Theory (Jernudd-Neustupný 1987;Nekvapil 2016) to the interpretation of language consulting in a global fashion for characterising the social role of speakers' reflexive attitude to language (Ludányi 2019a, Ludányi 2020, Ludányi et al 2022], Ludányi-Domonkosi [forthc.]). Additionally, the analysis adopts the perspective of a post-discursive approach to politeness studies (Kádár-Haugh 2013;Culpeper-Haugh 2014) because the situations in question involve politeness metadiscourses.…”

“…One of its goals is to offer a global perspective for describing reflections on language activity that occur at various levels and in varied manifestations. The practices of language consulting can be fruitfully interpreted in Language Management Theory, and for this reason the Language Consulting Service (LCS) of the Research Centre for Linguistics has been primarily interpreted in this framework with regard to both workflow organisation and data documentation (for details, see Ludányi 2020;Ludányi et al 2022). LMT considers as language management all activities directed at language or at specific discourses, hence the concept of language management also involves reflections on linguistic phenomena and activities in their wake which are aimed at shaping language.…”

“…Hence, the consultant also engages in scientific popularisation. The consultant's task of formulating expert answers to inquiries primarily means elaborating possible solutions (adjustment design) (Beneš et al 2018;Ludányi 2020). In the course of elaborating solutions, called cselekvési terv ~ akcióterv 'action plan' in the Hungarian LMT terminology, language consulting experts employ a variety of strategies.…”