NutritionAvatar

Fuchs, Klaus; Meusburger, Daniel; Haldimann, Mirella; Ilic, Alexander

doi:10.1145/3351995.3352044

Cited by 14 publications

(4 citation statements)

References 58 publications

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“…Supporting the qualitative results, previous studies confirmed the influence of avatars on perceived usefulness (e.g. Fuchs et al, 2019;Qiu and Benbasat, 2010;Suh et al, 2011). Besides, regarding the point of views against the avatar usefulness, because other tools (e.g.…”

Section: Theme Four: Attitudinal Consequences Related To the Websitesupporting

confidence: 74%

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

Elsharnouby,

Jayawardhena,

Saxena

2023

MSAR

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PurposeAvatars, which are used as a technology and marketing tactic, can embody consumer-facing employees and mimic their real-life roles on companies' websites, thereby playing a key role in enhancing the relationships between consumers and brands in the online environment. Academics and practitioners have increasingly acknowledged the significance of the consumer-brand relationship in both traditional and online contexts. However, the impersonal nature of the online environment is considered to be a hindrance to the development of these relationships. Despite the importance of this technology, little attention has been paid to the investigation of the avatar concept from a marketing perspective. This paper explores the nature of the avatar concept, including its main characteristics, dimensions, and conditions as well as the attitudinal and behavioural consequences of avatar users.Design/methodology/approachAdopting the qualitative design, a taxonomy was developed from interviews. In total, 42 interviews were conducted with current university students. 30 participants participated in the exploratory interviews. A total of 12 interviews were conducted during the in-depth stage based on findings in the preceding research.FindingsBased on the qualitative data analysis, a taxonomy was developed. The idea of the taxonomy is summarized in that different dimensions of the avatar are considered the main base (first phase) of the taxonomy. There are consequential three parts: the attitudinal consequences related to the website; the attitudinal consequences related to the brand; the behaviours towards the brand. These behaviours represent the final phase of the taxonomy.Originality/valueBy developing a taxonomy of using avatars on brands' websites, the authors advance the understanding consumer-brands relationships. Using avatars' verbal interactions helps in shaping consumers' cognitive, affective, attitudinal and behavioural responses and add vital empirical evidence to the increasing body of research and practices involving avatar usage in the interactive marketing area.

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Section: Theme Four: Attitudinal Consequences Related To the Websitesupporting

confidence: 74%

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

Elsharnouby,

Jayawardhena,

Saxena

2023

MSAR

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“…No trabalho "NutritionAvatar: Designing a Future-Self Avatar for Promotion of Balanced, Low-Sodium Diet Intention" (17) (ACM) os autores buscaram desenvolver, dentro de um aplicativo mhealth, um avatar (personagem) que tem como objetivo monitorar a ingestão de sódio, assim como, aumentar o alcance das intervenções nutricionais e atender aos consumidores com recomendações de dieta personalizadas a um custo significativamente reduzido. Os resultados do trabalho indicam que os participantes aumentam significativamente a consciência de risco e intenção de dieta balanceada e com baixo teor de sódio.…”

Section: O Trabalho "Managing Chronic Conditions With a Smartphone-basedunclassified

“…Especificamente, consiste em um menu de 39 construtos em cinco domínios: características da Intervenção; Configuração Interna; Ajuste Externo; Processo; e Características dos Indivíduos Envolvidos (24) . Os trabalhos (16,17,21) utilizaram os chamados avatares em seus trabalhos. A tecnologia baseada em avatares emergiu como uma estratégia para promover o engajamento dos usuários (21) .…”

Section: No Trabalho "Interactive Voice Response Service To Improve H...unclassified

Interação humano-computador e Letramento digital em saúde utilizando aplicações móveis: Revisão Sistemática

Oliveira,

Carvalho,

Anjos

2023

J Health Inform

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Este trabalho teve como escopo fazer uma revisão sistemática da literatura objetivando identificar as principais diretrizes e interfaces de interação humano-computador adotadas pelos pesquisadores para o desenvolvimento de aplicativos móveis em saúde com foco no letramento digital em saúde no período entre 2018 e 2022. A mesma foi elaborada tendo como base as recomendações do PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyzes). A partir da busca nas bases de dados estabelecidas obtiveram-se um total de 129 artigos dos quais 11 entraram na revisão. Como resultado pode-se destacar as metodologias de design centrado no usuário, design instrucional sistemático, além de interfaces como desenvolvimento de personagens 3D e chatbots. Conclui-se que a utilização de aplicativos móveis, por diferentes abordagens, tem se mostrado como uma ferramenta importante que favorece o trabalho do profissional ou mesmo, privilegiando o autocuidado e qualidade de vida, principalmente em populações marginalizadas que não possuem acesso facilitado a informação de qualidade.

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“…In the context of behavior change support systems, the Future-Self Continuity model has been investigated to design avatars which visualize the future possible selves of the user based on their future actions in order to support smoking cessation [5]. Future self avatar-based interventions have been also applied to promote healthy nutrition habits, e.g., low sodium intake [6].…”

Section: Related Workmentioning

confidence: 99%

Negotiating Learning Goals with Your Future Learning-Self

et al. 2022

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This paper discusses the challenges towards designing an educational avatar which visualizes the future learning-self of a student in order to promote their self-regulated learning skills. More specifically, the avatar follows a negotiation-based interaction with the student during the goal-setting process of self-regulated learning. The goal of the avatar is to help the student get insights of their possible future learning-self based on their daily goals. Our approach utilizes a Recurrent Neural Network as the underlying prediction model for expected learning outcomes and goal feasibility. In this paper, we present our ongoing work and design process towards an explainable and personalized educational avatar, focusing both on the avatar design and the human-algorithm interactions.

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NutritionAvatar

Cited by 14 publications

References 58 publications

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

Interação humano-computador e Letramento digital em saúde utilizando aplicações móveis: Revisão Sistemática

Negotiating Learning Goals with Your Future Learning-Self

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