“…Due to the need to exploit both smaller and larger fish to reduce their numbers (Seibert et al, ; Tsehaye et al, ), a wide range of markets (i.e., fish fillets, fish sticks, and fish cakes consumed in the U.S.; whole fish flash frozen and exported to China; and by‐products of fish processing such as natural calcium, gelatin, protein, oil, fertilizer, fish meal, etc.) need to be exploited (Boran & Regenstein, ; Bowzer et al, , ; Garvey et al, ; Hemung, Yongsawatdigul, Chin, Limphirat, & Siritapetawee, ; Nawas et al, ; Rostamzad et al, ; Warren, Parker, Jaczynski, & Matak, ). The suggested common names changes represent a simple, albeit small step to reducing bigheaded carp population numbers based on sound product naming strategies developed and used in marketing science.…”