Bushmeat is an important component of the informal economy throughout West and Central Africa. In order to formulate effective policy to ensure the sustainability of bushmeat hunting for both development and conservation reasons, there is a need to understand its position within the wider rural economy. We conducted interviews with households and hunters over a 15-month period in a village in continental Equatorial Guinea which supplies substantial quantities of bushmeat to the urban market, to evaluate (1) whether hunting is predominately for income or consumption and through choice or necessity, and (2) the factors influencing household production of and consumption and expenditure on bushmeat. Hunting for trade to urban markets is a major component of household incomes, carried out by around 60% of poor-tomiddle income households, while richer households have other income-generating activities. The greater a hunter's bushmeat offtake, the higher the proportion sold. Bushmeat forms a minor component of household expenditure and is less widely consumed than alternative protein sources. It is a necessity good, with consumption and expenditure on bushmeat related less than proportionately to income. While they prefer the security of a regular wage, hunting is an important source of fall-back income for men in the absence of preferable alternative livelihood opportunities.