Nudgital: Critique of Behavioral Political Economy

Abstract

Behavioral Economics revolutionized mainstream neo-classical economics. A wide range of psychological, economic and sociological laboratory and field experiments proved human beings deviating from rational choices as standard neo-classical profit maximization axioms failed to explain how human actually behave. Human beings rather use heuristics in their day-today decision making. These mental short cuts enable to cope with a complex world yet also often leave individuals biased and falling astray to decision making failures. What followed was the powerful extension of these behavioral insights for public administration and public policy making. Behavioral economists proposed to nudge and wink citizens to make better choices for them and the community. Many different applications of rational coordination followed ranging from improved organ donations, health, wealth and time management, to name a few. Yet completely undescribed remains that the implicit hidden persuasion opens a gate to deception and is an unprecedented social class division means. Social media forces are captures as unfolding a class dividing

Revising Growth Theory in the Artificial Age: Putty and Clay Labor

“…Unprecedented global interaction possibilities have made communication more complex than ever before in history as the whole has different properties than the sum of its increasing diversified parts (Centeno, & Tham, 2012). Electronic outsourcing in the age of artificial intelligence is likely to increase and with this trend a possible societal divide in the 21 st century (Puaschunder, 2017). The AI revolution appears to be different from conventional technology shocks as the electronic information share and big data generation opens novel and yet unregulated opportunities to reap surplus value from social media consumers (Puaschunder, 2017).…”

“…Electronic outsourcing in the age of artificial intelligence is likely to increase and with this trend a possible societal divide in the 21 st century (Puaschunder, 2017). The AI revolution appears to be different from conventional technology shocks as the electronic information share and big data generation opens novel and yet unregulated opportunities to reap surplus value from social media consumers (Puaschunder, 2017). For one, social media space can be sold to marketers who can constantly penetrate the consumer-worker in a subliminal way with advertisements.…”

“…For one, social media space can be sold to marketers who can constantly penetrate the consumer-worker in a subliminal way with advertisements. But also nudging occurs as the big data compiled about the social media consumer-worker can be resold to marketers and technocrats to draw inferences about consumer choices, contemporary market trends or individual personality cues used for governance control, such as, for instance, border protection and tax compliance purposes (Puaschunder, 2017). Addressing these novel economic growth components in the nudgital society allows to better govern value creation in the digital age, leading to the potentially unequal accumulation and concentration of power following the greater goal to improve capitalism and democracy in the digital artificial age (Puaschunder, 2019a).…”

A Behavioral Economics Approach to Digitalisation

“…To draw attention to this implicit struggle within society is important for various reasons: Addressing the nudgital society allows to better understand the laws of motion of governance in the digital age, leading to the potentially unequal accumulation and concentration of power (Puaschunder 2017a, b;2018a, b). Further consequences may be e-outsourcing and concentrations of AI hubs with potential to reap information sharing benefits from around the world (Puaschunder 2017a(Puaschunder , b, 2018a. Technological improvement in the age of information has increased the possibilities to control the innocent social media users and reap the benefits of their existence in hidden persuasion (Puaschunder 2017a, b;2018a, b).…”

Towards a Utility Theory of Privacy and Information Sharing and the Introduction of Hyper-Hyperbolic Discounting in the Digital Big Data Age

“…As never before in the history of humankind, information about individuals can be stored and put in context over time and logically placed within society thanks to unprecedented data storage and computational powers. The big data era, however, also opened gates to unprecedentedly reap benefits from information sharing and big data generation (Puaschunder, 2017). The so-called nudgital society was recently introduced, shedding a light onto the undescribed hidden social class division into social media users and social media providers, who can benefit from the information shared by social media users.…”