Nudging with colors to promote electric vehicle rentals

AU, Wai Ching Wilson; LIN, Pearl M.C.; CHI, Fiona

doi:10.1016/j.annals.2024.103843

Annals of Tourism Research

2024

DOI: 10.1016/j.annals.2024.103843

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Nudging with colors to promote electric vehicle rentals

Wai Ching Wilson AU,

Pearl M.C. LIN,

Fiona CHI

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Nudging with colors to promote electric vehicle rentals

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References 56 publications

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