Nudging for eco-friendly online shopping – Attraction effect curbs price sensitivity

Guath, Mona; Stikvoort, Britt; Juslin, Peter

doi:10.1016/j.jenvp.2022.101821

Cited by 12 publications

(7 citation statements)

References 70 publications

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“…shows, for example, the article with the highest weight average (van den Enden and Geyskens 2021), which assesses attraction effects in a self-control-relevant situation (choosing healthy vs. unhealthy food) and finds that the attraction effect does not emerge in healthy food choice sets. Focusing on eco-friendliness, Guath et al (2022) show that adding an asymmetrically dominated decoy option can nudge consumers more effectively toward eco-friendly choices than adding a default option. In another study involving default options, Kim et al (2022) explored how time pressure affects consumers' choices for an asymmetrically dominating option that is either in line with or opposed to an external recommendation issued by a salesperson.…”

Section: Cross-topic Analysesmentioning

confidence: 99%

Forty years of context effect research in marketing: a bibliometric analysis

2023

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Research on context effects shows that the composition of choice sets and choice framing strongly influences consumer decision-making. Researchers have identified various context effect types and provide insight into their antecedents, consequences, and mechanisms of action. However, the research on context effects is spread across several fields, making it difficult to grasp the entire scope. Reviews focusing on specific effect types can facilitate rigorous research and publication practices, but they focus primarily on prominent context effects, neglecting others. Furthermore, those reviews do not provide insight into the structure of scholarly networks that result from research collaborations and shape, generate, distribute, and preserve the intellectual knowledge of the context effect domain. Addressing these issues, we present a large-scale bibliometric analysis of the field, that helps navigate the context effect landscape, highlights its themes, and identifies knowledge gaps. An interactive web application also allows for our analyses to be customized and extended.

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Section: Cross-topic Analysesmentioning

confidence: 99%

Forty years of context effect research in marketing: a bibliometric analysis

2023

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“…In responding to the increasing threat of environmental problems and global efforts, it is necessary to increase awareness and efforts to reduce negative impacts, it is necessary to understand the factors that increase the disposition and proenvironmental behavior of the community for better environmental protection (Rodríguez-casallas et al, 2020). Such as environmentally friendly behavior in choosing eco-friendly packaging in online shopping (Guath et al, 2022), environmentally friendly travel (Ashraf et al, 2021), choosing environmentally friendly pesticides (Rezaei et al, 2019) and others.…”

Section: Evaluation Of Publication Biasmentioning

confidence: 99%

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Winingsih

Rahmayanti

Budiaman

et al. 2022

jppipa, pendidikan ipa, fisika, biologi, kimia

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Tujuan penelitian ini adalah untuk mengetahui hubungan antara variabel norm activation model (NAM) yaitu awareness of consequences (AC), ascription of responsibility (AR) dan personal norm (PN) dalam menumbuhkan perilaku pro lingkungan. Jenis penelitian ini adalah meta analisis dari 3 jurnal terkait korelasi antara variabel norm activation model. Hasil penelitian dengan jumlah responden gabungan sebanyak 8277 responden menunjukkan bahwa AC berkorelasi positif terhadap PN dengan rAC-PN = 0,6866, AR berkorelasi positif terhadap PN dengan rAR-PN = 0,6731, dan AC berkorelasi positif terhadap AR dengan rAC-AR = 0,6005 masuk dalam kategori tinggi dan nilai signifikansi p<0,001. Selain itu 3 jurnal bersifat heterogen dan tidak bias publikasi. Berdasarkan fakta tersebut dapat disimpulkan bahwa ada antara variabel norm activation model terdapat hubungan yang saling terkait.

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“…Additionally, online shopping can lead to overspending and impulse buying, as consumers can easily make purchases with just a few clicks (Zhao et al , 2021). A further obstacle related to customers is their inclination to make environmentally conscious choices while engaging in online shopping (Guath et al , 2022). As consumers’ desire to purchase environmentally sustainable products persists in the digital era, it can lead to heightened awareness of the impact of consumerism on the environment (Barbarossa and Pastore, 2015).…”

Section: Introductionmentioning

confidence: 99%

Drivers of sustainability: technological and relational factors influencing young consumers’ green buying intentions and green actual consumption behavior

Khan

Hassan

Pravdina

et al. 2023

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Purpose This study aims to explore the factors that influence young green actual consumption behavior (GACB) by examining the relational and technological aspects that are dependent on technology and youth green buying intention (GBI). Additionally, this study endeavors to examine the moderating effect of adolescent green organizational citizenship behavior (OCB) on the association between young consumer GBI and young GACB. Design/methodology/approach The data for this study was collected from a sample of 282 university students located in the southern region of China. A time lag approach was used in this study, with data being gathered during two separate intervals spaced apart by duration of two months. Findings The findings of this study demonstrate that both technological and relational factors play a significant role in predicting young consumer GBI, which in turn predicts young GACB. Additionally, the results indicate that GBI is a crucial facilitator in the investigation. Furthermore, the results reveal that young green OCB serves as a significant moderator, enhancing the association between young consumer GBI and young consumer GACB. Originality/value The present study provides a novel perspective on the examination of how technology and relational factors impact young consumers, offering a deeper understanding of their intentions and actual consumption behavior. The findings of this study offer both theoretical and practical implications for academics, policymakers, senior managers and practitioners, providing valuable insights into the field.

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Nudging for eco-friendly online shopping – Attraction effect curbs price sensitivity

Cited by 12 publications

References 70 publications

Forty years of context effect research in marketing: a bibliometric analysis

Forty years of context effect research in marketing: a bibliometric analysis

.

Drivers of sustainability: technological and relational factors influencing young consumers’ green buying intentions and green actual consumption behavior

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