Nudge: A relevant communication tool adapted for agile innovation

Dianoux, Christian; Heitz-Spahn, Sandrine; Siadou‐Martin, Béatrice; Thévenot, Géraldine; Yildiz, Hélène

doi:10.3917/jie.028.0007

Cited by 5 publications

(10 citation statements)

References 32 publications

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“…The effectiveness of the default nudge on support for the welfare-cutting policy is consistent with its known successes in the workplace, for example, regarding stand-up working ( Venema et al, 2018 ), saving behavior ( Madrian and Shea, 2001 ), electricity consumption ( Brown et al, 2013 ), and productivity of knowledge workers ( Ebert and Freibichler, 2017 ). As Dianoux et al (2019) proposed, nudges facilitate agile communication in a changing situation. Our findings support the notion that default nudges can be leveraged by HR managers to encourage policy approval in the face of turbulence and uncertainty.…”

Section: Discussionmentioning

confidence: 99%

The effects of default nudges on promoting approval of welfare cuts: An exploration during COVID-19

2023

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The global COVID-19 pandemic has created significant financial and operational challenges for some businesses. As a result, temporary welfare benefit reduction may be a tough but future-oriented choice for both employers and employees. The present study examined whether default nudges can be used to promote employees’ approval of welfare-cutting policy while avoiding negative attitudes. Two online surveys were conducted during the first pandemic wave in China (February 2020). In the first study (N = 310), the participants were presented with a hypothetical welfare-cutting policy that used either an opt-in approach or an opt-out approach. We aimed to investigate how their approval and attitudes were different between two conditions. The results showed that the employees in the opt-out condition were more likely to accept the welfare-cutting policy than those in the opt-in condition, while participants’ attitudes toward the policy employing opt-out approach were as negative as that employing opt-in approach. Study 2 (N = 1,519) involved a replication of Study 1 with two additional improved opt-out approaches (opt-out education and opt-out transparency). Compared with the opt-in approach and standard opt-out approach, the opt-out education approach both increased policy support and improved attitudes toward the welfare-cutting policy. The theoretical and practical implications of these findings are discussed.

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Section: Discussionmentioning

confidence: 99%

The effects of default nudges on promoting approval of welfare cuts: An exploration during COVID-19

2023

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“…ou, à l’inverse, des émotions et sentiments négatifs de peur, anxiété, culpabilité, honte, etc.). Cette dernière catégorie se rapproche du « feelings nudge » évoqué par Dianoux et al (2019) dans un contexte autre que les nudges verts. C’est donc par le biais d’une méta-classification au niveau du levier mobilisé par le nudge (faisabilité fondée sur le comment vs désirabilité fondée sur le pourquoi) et d’une sous-classification affinée au niveau du mécanisme sollicité (faisabilité articulée autour de l’accessibilité et/ou de la visibilité vs désirabilité articulée autour de la désirabilité sociale et/ou de l’activation émotionnelle) que seront catégorisés les nudges analysés dans la revue systématique réalisée.…”

Section: Du Nudge Au Green Nudgeunclassified

“…ou, à l'inverse, des émotions et sentiments négatifs de peur, anxiété, culpabilité, honte, etc.). Cette dernière catégorie se rapproche du « feelings nudge » évoqué par Dianoux et al (2019)…”

Section: Une Classification Des Green Nudges Fondée Sur La Théorie De...unclassified

Facteurs d’efficacité des nudges verts pour des comportements plus éco-responsables – Revue systématique et pistes de recherche

Carrel

Gavard-Perret

Caldara

2023

Recherche et Applications en Marketing (French Edition)

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“…In ODN, vendors nudge consumers by adding pieces of information in a customization system. The nudging process is a conscious process, in which consumers can overtly feel the changes in decision information and process the information (Dianoux et al , 2019).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

“…Unlike ODN, which influences consumer decisions by changing information content, CDN changes the presentation style of nudged options without changing the information content itself in a customization system (Schneider et al , 2018; Felsen et al , 2013). The nudging process is an unconscious process, in which consumers cannot overtly feel the vendor’s intent (Dianoux et al , 2019). Common CDN techniques include highlighting, bolding and red marking nudged options (Weinmann et al , 2016).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Overt or covert? Effect of different digital nudging on consumers’ customization choices

Chen

Wang

2020

NBRI

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Purpose This study aims to explore the effect of two digital nudging technologies that is overt digital nudging (ODN) and covert digital nudging (CDN), on consumers’ choices of nudged options in the context of online customization systems (OCS). Design/methodology/approach This paper designed a 2 (ODN: yes/no) by 2 (CDN: yes/no) full factor between-subject lab experiment in the context of online travel package customization. This paper collected and analyzed the number of nudged options (the intermediate options) of choices among consumers in these four scenarios. Findings ODN and CDN have positive effects on consumers’ choices of nudged options in online customization (OC). In addition, mixed nudge (a combination of ODN and CDN) has a more significant effect on consumers’ choices of nudged options in OC than using CDN only. Research limitations/implications This study focused only on the choice behavior of consumers in the customization context and did not analyze their attitude change. The present study used vendor recommendation as the proxy variable of ODN and default option as the proxy variable of CDN. A future study could explore other instances of ODN and CDN. Practical implications This study explores the effects of digital nudging technologies in the context of OCS. The study provides clear guidance for customization vendors on whether to use digital nudging tools and their combinations, and which tools should be preferred. Social implications Vendors can adopt digital nudging technology to persuade consumers to choose nudged options. This nudging effect can make consumers’ choices predictable and less uncertain, thus adding profits for vendors. Originality/value First, the study focuses on the impact of digital nudging on consumers’ choices and enriches the understanding of the impact of customization system design on consumers’ choices. Second, this paper put forward a new classification method for digital nudging and proposed, respectively, the effect mechanisms on consumers’ customization choices. Third, this study explores the effect of combining multiple nudging tools in OC context on consumers’ choices, which deepens the understanding of the interactive effects of different types of nudging tools.

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Nudge: A relevant communication tool adapted for agile innovation

Cited by 5 publications

References 32 publications

The effects of default nudges on promoting approval of welfare cuts: An exploration during COVID-19

The effects of default nudges on promoting approval of welfare cuts: An exploration during COVID-19

Facteurs d’efficacité des nudges verts pour des comportements plus éco-responsables – Revue systématique et pistes de recherche

Overt or covert? Effect of different digital nudging on consumers’ customization choices

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