NU:BRIEF – A Privacy-aware Newsletter Personalization Engine for Publishers

Abstract

Newsletters have (re-) emerged as a powerful tool for publishers to engage with their readers directly and more eectively. Despite the diversity in their audiences, publishers' newsletters remain largely a one-size-ts-all oering, which is suboptimal. In this paper, we present NU:BRIEF, a web application for publishers that enables them to personalize their newsletters without harvesting personal data. Personalized newsletters build a habit and become a great conversion tool for publishers, providing an alternative readersgenerated revenue model to a declining ad/clickbait-centered business model.