2013
DOI: 10.2139/ssrn.2441855
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Nowcasting Tourist Arrivals to Barbados - Just Google it!

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Cited by 9 publications
(8 citation statements)
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“…Due to the relevant and updated data of GT, there have been a number of studies examining how this data can be used to track economic trends as they emerge, which has been described as "nowcasting", and used in some research related to tourism (Zeynalov, 2014;Jackman & Naitram, 2015). Google registers millions of different search queries from tourists, so it is possible not only to track trends in search preferences, but also to predict trends in tourist demand.…”
Section: Google Trends: Definitions and Meaningsmentioning
confidence: 99%
“…Due to the relevant and updated data of GT, there have been a number of studies examining how this data can be used to track economic trends as they emerge, which has been described as "nowcasting", and used in some research related to tourism (Zeynalov, 2014;Jackman & Naitram, 2015). Google registers millions of different search queries from tourists, so it is possible not only to track trends in search preferences, but also to predict trends in tourist demand.…”
Section: Google Trends: Definitions and Meaningsmentioning
confidence: 99%
“…In fact, the most common search engine used is Google Trends due to its potential to inform strategic decision making in tourism destinations. A lot of research is recently been carried out, for instance, Jackman and Naitram (2015) analyzed whether the inclusion of Google Trends index within a support vector regressions (SVR) could enhance accuracy of forecasting for the Barbados Island tourist arrivals. Indeed, they refer to forecasting as nowcasting based on Castle, Fawnett and Hendry (2009), "nowcasting, in its most basic form, can be summarized as predicting the present and sometimes the recent past" as a way for predicting the incoming future.…”
Section: Predicting Tourism Demand With Search Engine Datamentioning
confidence: 99%
“…A growing group of international tourism scholars has concluded that, in particular, search engine traffic has the potential to significantly increase the accuracy and robustness of tourism demand forecasts (cf. Antolini and Grassini 2019; Bangwayo-Skeete and Skeete 2015; Bokelmann and Lessmann 2019; Camacho and Pacce 2018; Dergiades, Mavragani, and Pan 2018; Höpken et al 2017b; Jackman and Naitram 2015; W. H. Kim and Malek 2018; X.…”
Section: Introductionmentioning
confidence: 99%