Novo coronavírus (COVID-19) e a crise econômica: impactos nas pequenas empresas no litoral do Paraná

Abstract

Visando subsidiar uma melhor compreensão do cenário atual da crise instalada pelo novo coronavírus (COVID-19), apresenta-se resultado de pesquisa exploratória descritiva junto a 40 gestores de pequenas empresas no litoral do Paraná realizada entre abril e maio de 2020. Os resultados evidenciaram que a pandemia gerou uma redução na movimentação financeira de 53,05% em média, com amplitude de até 81%. Os principais entraves relatados foram a diminuição do número de clientes e o endividamento com fornecedores. O desenvolvimento de novas competências, especialmente a inovação, e estabelecer parcerias entre empresários podem ser as principais ações de enfrentamento durante a crise. Aparentemente os gestores entrevistados não são capazes por si de dar respostas imediatas a todas as suas necessidades. Assim a adesão dos mesmos em organizações como o Sistema Regional de Inovação pode ser alternativa para a profissionalização, criar redes de cooperação e ações de inovação minimizando as perdas durante a crise.

Between flowers and fears: the new coronavirus pandemic (COVID-19) and the flower retail trade

“…Despite the immediate answer to the sharp drop (n = 45.3%) in sales and the fast adaptation to the new scenario imposed, especially with the use of e-commerce and social medias, some commercial tools could be better exploited by flower retailers. The trade of flowers is not classified as an essential item, so in a scenario where a significant part of the population had reduction in the income (Anacleto and Prazeres, 2020), directing commercial actions to a higher income public may be efficient, and social medias such as Pinterest, which currently has around 250 million of users in the world and the profile of people are characterized by the search for products different from the regular ones, can represent a relevant alternative. The proposition coincides with the data of this study which says that the use of this media to sell better elaborated products with greater purchasing value, such as floral arrangements and cachepots, is efficient.…”

Overview on the Production and Commercialization of “Barreado” in Paraná Coast, Brazil

“…Barreado then, since the drovers period, became one of the main delicacies associated with the Paraná Coast and with the development of the tourism it started to be offered and accepted by tourists. The Northern of the coast, which includes Antonina, Paranaguá, Guaraqueçaba and especially Morretes according to Anacleto et al (2020) is based in the production and trade of Barreado, being estimated that 94% of all the production of the state occurs in these cities. The gastronomy according to Gimenes (2011) is decisive for the tourist development, through a series of activities that can allow the visitor to know other cultures, to experience other rites and traditions.…”

“…Brazilian tourism occurs on a large scale in the coastal regions, where in addition to the charms of the natural beauty, according to Azevedo and Neto (2010), the cuisine is also a relevant factor in attracting tourists in Brazil. Specially in relation to the Paraná Coast, according to Anacleto et al (2020) it has a strong influence of seasonal tourism, especially during the summer time, when it receives thousands of tourists from various Brazilian regions, and for this reason, over time, the population started producing and marketing a wide variety of typical products in order to offer to tourists. According to Gimenes (2011), among the regional gastronomy products that had great acceptance, the typical dish called Barreado stands out, which is made with beef, some specific spices and cooked for a long time in a clay pot, being classified as typical food and produced only in Paraná, being the coastal region the largest producer, and where the delicacy has a strong tourist appeal.…”

“…According to Gimenes (2011), among the regional gastronomy products that had great acceptance, the typical dish called Barreado stands out, which is made with beef, some specific spices and cooked for a long time in a clay pot, being classified as typical food and produced only in Paraná, being the coastal region the largest producer, and where the delicacy has a strong tourist appeal. The tourism in Paraná Coast, according to Anacleto et al (2020) has an increasing importance for the regional economy, being among the main income-generating activities and opportunities for the coastal municipalities, especially in the summer time, when a weekly and rotating number of people, greater than five times the regional population moves to the region, and a significant part of these tourists according to Hoffmann (2010) travel to the Northern portion of the Coast, especially to Morretes and Antonina, cities that have the greatest offer of the dish. Barreado has significant relevance in this region, especially in Morretes its main tax collection sources is related to the tourism, with Barreado being considered the main attraction of gastronomic tourism.…”

“…Barreado has significant relevance in this region, especially in Morretes its main tax collection sources is related to the tourism, with Barreado being considered the main attraction of gastronomic tourism. In this context, Anacleto et al (2020) highlight that the strengthening of tourism can be understood as one of the alternatives of regional development, capable of bringing ways of increasing the families' income. Therefore, gastronomic tourism should be considered more comprehensively by the government as an alternative for social transformation, and this issue is most evident Paraná Coast.…”