2021
DOI: 10.5334/hpb.13
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Novelty as a Parameter for Using Arguments in Persuasive Communication

Abstract: Background: In this paper, a series of studies investigating one of the parameters for effectiveness in relation to using arguments in persuasive communication messages is described: the novelty of arguments. Method:The first study involves the elicitation of arguments, the second study entails the identification of novel arguments, and the third study focuses on the influence of novel versus familiar arguments. The main hypothesis for this series of studies was: Messages with novel, valid and relevant argumen… Show more

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Cited by 3 publications
(4 citation statements)
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“…Most retention interventions are behavioural [ 5 ] and barriers to reply to a questionnaire or attend an appointment may vary during the course of a trial [ 27 ]. Behavioural literature shows that interventions might be more likely to work the first time they are implemented [ 7 , 28 ] rather than subsequent times. This makes the assumption of a constant intervention effect questionable in this context, which has implications for both the choice of design and also to the SWAT intervention implementation if found effective.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Most retention interventions are behavioural [ 5 ] and barriers to reply to a questionnaire or attend an appointment may vary during the course of a trial [ 27 ]. Behavioural literature shows that interventions might be more likely to work the first time they are implemented [ 7 , 28 ] rather than subsequent times. This makes the assumption of a constant intervention effect questionable in this context, which has implications for both the choice of design and also to the SWAT intervention implementation if found effective.…”
Section: Discussionmentioning
confidence: 99%
“…Parallel arm trials, which are the most common design for retention SWATs [ 5 ], assume the intervention effect is the same independent of the time point it is assessed at. However, this assumption might not be realistic, especially considering retention SWATs often test behavioural interventions and their effectiveness can be affected by repeated exposure [ 7 ]. As such, alternative trial designs, which allow evaluation of interventions across multiple time-points and exploration of the effect of the intervention at different time points, should be considered.…”
Section: Introductionmentioning
confidence: 99%
“…When these conditions (i.e., parameters for effectiveness) are not met, the method, and its practical application(s), is less likely to be effective. Similarly, for persuasive communication to be effective, the arguments presented need to be novel and relevant to the person being targeted, and not too discrepant from their initial beliefs (Kok, 2021; McGuire, 2001). Only then does persuasive communication really work.…”
Section: Ascertaining How To Effect Change: Selecting Methods and Pra...mentioning
confidence: 99%
“…When these conditions (i.e., parameters for effectiveness) are not met, the method, and its practical application(s), is less likely to be effective. Similarly, for persuasive communication to be effective, the arguments presented need to be novel and relevant to the person being targeted and not too discrepant from their initial beliefs (Kok, 2021;McGuire, 2000). Only then does persuasive communication really work.…”
Section: Getting Started: Needs Assessmentmentioning
confidence: 99%