An amphiphilic A 2+ -S-D triad molecule and its reference compounds, S-D, A 2+ -S, and S type molecules, were synthesized and studied using time-resolved transient absorption spectroscopy. The three moieties in the triad, i.e., an electron acceptor moiety (A 2+ , viologen), a sensitizer moiety (S, perylene), and an electron donor moiety (D, ferrocene), were linearly combined by sigma-bonded tunneling bridges. Intramolecular electron transfer reactions were initiated by photoexcitation of the S moiety to 1 S*, and the long-lived final charge separated state, A •+ -S-D •+ , was formed. Although the yield of the initial charge separated state, A •+ -S •+ -D, was very high (0.93), the overall yield of the final charge separated state was ca. 0.2. The rate of the backward electron transfer from A •+ to S •+ was observed to be two times lower than that of the forward electron transfer from 1 S* to A 2+ , suggesting that with suitable molecular engineering, the yield of long-lived charge separation in such triads could be improved. † Part of the special issue "Noboru Mataga Festschrift".