Notes on Designer Entrepreneurs and “The Geppetto Effect”

Hernandez, Jose Aldo Valencia; Pearce, Alison

doi:10.1111/drev.12176

Cited by 5 publications

(6 citation statements)

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“…The authors posit a new concept, ‘Design Authorship’ (D-authorship), as an intrinsic driver that motivates designers to take the leap into the entrepreneurial journey regardless of user research, marketing study, or any predicted commercial success. A designer-entrepreneur’s authorship is divided into three components that are complementary and not mutually exclusive: craft, design and art ( Valencia Hernandez & Pearce, 2019 ). Evidence in this study shows that some d-entrepreneurs replace user-centricity with their personal ethos, needs and aspirations as a key driver of the entrepreneurial journey.…”

Section: Discussionmentioning

confidence: 99%

“…Seven of eleven D-entrepreneurs in this study conceived their products as an extension of who they were, passing on the beliefs and capabilities as designers to the products they created. This phenomenon has been named ‘The Geppetto Effect’ ( Valencia Hernandez & Pearce, 2019 ). The D-entrepreneurs spent considerable time in expressing perfection, diligence and a need to achieve a sense of authorship through the purpose and characteristics of the product.…”

Section: Discussionmentioning

confidence: 99%

“…Feyerabend (2010) describes the designer’s mindset as an ’anything goes’ mindset that is not inhibited by well-confirmed theories or established working practices. Certain conditions contribute to this flexible mindset such as advancements in prototyping technology, global connectivity, access to funding via crowdfunding platforms and information accessibility ( Valencia Hernandez & Pearce, 2019 ), facilitating learning through trial and error. According to Kelly & Kelly (2013) , prototyping and testing with the user is one of design thinking's key principles, which can reveal problems sooner and enable learning.…”

Section: Introductionmentioning

confidence: 99%

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Design Authorship: an intrinsic driver of designer-entrepreneurs

Valencia,

Pearce,

Ryan

2023

Open Res Europe

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This paper describes the entrepreneurial journey of product designers and the driver that makes them take an idea into the market. Following a Constructivist Grounded Theory approach, a multiple-phase data generation method explored the entrepreneurial journey of eleven designer-entrepreneurs (D-entrepreneurs). The paper describes the driver named design authorship (D-authorship) and why it is essential in the entrepreneurial journey of designers. The study identified two types of D-authorship: a) the inside-out, where D-entrepreneurs spent considerable time obtaining perfection in the product without any user feedback involved, and b) the outside-in, where D-entrepreneurs build their product as a result of a systematic user-centric approach.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Design Authorship: an intrinsic driver of designer-entrepreneurs

Valencia,

Pearce,

Ryan

2023

Open Res Europe

Self Cite

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“…Although tasks in an established company are defined, those required inside a startup are not as clear which means designers need to be trained to communicate and exchange knowledge in interdisciplinary situations. Because of this uncertainty of startup’s tasks, as well as the lack of needed training, Design entrepreneurs find it difficult to launch and manage a business (Valencia Hernandez & Pearce, 2019).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Design Management Staircase as a Measuring Unit: Understanding Design in Cairo Startups

Attia

Lotfi

2021

Design Management Journal

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Although there is a great need for Design, limited research is conducted on Design Management (DM) in the Middle East compared to Europe. One development in Cairo in the past decade is the increase of startups, generating a diversity of offerings. It is believed that the higher a company is on the DM Staircase, the more revenue it gets, among other benefits. Since Cairo startups are aiming to raise the Egyptian economy, this paper aims to define where Design lies by using the staircase as a measuring unit to plot startups against. Narrative interviews were conducted and processed to gain understanding from entrepreneurs and identify common terminologies used by startups. This paper addresses whether DM is adopted in Cairo but under different terminologies. It was found that existing Design terminology is frequently used in English which is not yet translated to Arabic, leading to miscommunication. Moreover, the paper concludes the plotting of startups against the DM Staircase to classify their Design integration. It was found that the level of DM involvement for the startups interviewed was at the lowest two levels. Therefore, this plotting paves the way for business consultants to help elevate startups onto the DM Staircase.

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“…The body of knowledge relating to this sort of designer-led entrepreneurship has been slowly but steadily increasing, in the form of handbooks (Varon and Alberti, 2019;Talarico and Heller, 2016;Basadur and Goldsby, 2016), tools (Colombo et al, 2017), typologies (Valencia et al, 2018, Chen at al., 2018, case studies (Kremel and Edman, 2019;Valencia and Pearce, 2019;Val et al, 2019;Gaglione and Gaziulusoya, 2019;Liu and Rieple, 2019;Mata-Garcia, 2017Moller et al, 2013 and models (Mueller and Thoring, 2012).…”

Section: Introductionmentioning

confidence: 99%