“…Though there is debate about the consistency of citizens' ideologies, it is generally agreed that left-right ideology is an important organizing framework for the ways in which Canadians think about politics, and a robust literature has developed that aims to define left and right attitudes in public opinion. The earliest studies on the subject were fascinated by how the general public understood the terms left and right (Conover & Feldman, 1981;Laponce, 1970Laponce, , 1972Ogmundson, 1979), if the public could apply these terms correctly to political parties (Converse, 1964;Elkins, 1974;Lambert & Hunter, 1979), and how perceptions of left and right affect voting patterns (Kay, 1977;Weisberg & Rusk, 1970;Zipp, 1978). Noting the confusion of the public when it came to these terms, researchers began to explore the inability of citizens to understand the concepts of left and right and, subsequently, place themselves correctly on the then-standard 7-point scale (1 = very left, 7 = very right).…”