“…In today's world, with the increasing use of digital technologies in everyday life, content has also become a necessity (Daniels et al., 2017; Gerhardt & Ayaß, 2012; Merchant, 2012; Silverstone, 2017; Sixsmith et al., 2022). Through social media platforms, both professionals and users create and circulate audiovisual content for internet users worldwide (Ali, 2011; Brake, 2014; Kim, 2012).…”