Not That Equal: The Impact of Age on Older Consumers’ Brand Relationships

Gaus, Hansjörg; Jähn, Steffen; Kiessling, Tina

doi:10.1007/978-3-319-18687-0_96

Marketing in Transition: Scarcity, Globalism, &Amp; Sustainability

2015

DOI: 10.1007/978-3-319-18687-0_96

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Not That Equal: The Impact of Age on Older Consumers’ Brand Relationships

Hansjörg Gaus

Steffen Jähn

Tina Kiessling

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Not That Equal: The Impact of Age on Older Consumers’ Brand Relationships

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