Not “just a bad period”— The impact of a co-created endometriosis social media health campaign: a mixed methods study
Ditte Bonde Stanek,
Ida Hestbjerg,
Karina Ejgaard Hansen
et al.
Abstract:ObjectiveThe goal of this study was to evaluate the impact of a visual social media health campaign. The #1in10 campaign was co-created by the Danish Endometriosis Patient Association and women with endometriosis.MethodsSeven semi-structured interviews were conducted with campaign participants to evaluate their experience of participating. The interviews were then analyzed thematically. Social media metrics on the reach of the campaign were gathered to assess how the campaign had performed.ResultsSeven themes … Show more
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