2023
DOI: 10.1108/ijoa-12-2022-3520
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Not by what we see: how Christian religious beliefs influence market and community logics in a rural context

Abstract: Purpose This study aims to address decision-making processes of Christian entrepreneurs living and working in rural areas. The authors draw on the institutional logics perspective and stewardship perspective to demonstrate how religion influences rationality and entrepreneurial decision-making processes in a rural context. Design/methodology/approach This study adopts a qualitative interpretive approach supported by ethnographic fieldwork. Qualitative and interpretative analyses are used to access deeper ins… Show more

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Cited by 2 publications
(2 citation statements)
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References 123 publications
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“…Cavalcanti Junqueira et al ’s (2023) study challenge conventional conceptions of rationality in decision-making within entrepreneurial contexts. Future studies should build upon this foundation by connecting stewardship theory to decision-making processes and examining how approaches in family business and entrepreneurship scholarship frame decision-making.…”
Section: Future Research On Nonrational Decision-makingmentioning
confidence: 74%
See 1 more Smart Citation
“…Cavalcanti Junqueira et al ’s (2023) study challenge conventional conceptions of rationality in decision-making within entrepreneurial contexts. Future studies should build upon this foundation by connecting stewardship theory to decision-making processes and examining how approaches in family business and entrepreneurship scholarship frame decision-making.…”
Section: Future Research On Nonrational Decision-makingmentioning
confidence: 74%
“…The study by Cavalcanti Junqueira et al (2023) entitled “Not by what we see: how Christian religious beliefs influence market and community logics in a rural context” provides a fresh and novel perspective relating to how religion influences rational decision-making in entrepreneurial ventures. Their paper focuses on a novel and high-religiosity context in rural America.…”
Section: Introduction To the Special Issuementioning
confidence: 99%