Abstract:Considering that the demand for food will increase by 70% by 2050, consuming insect-based foods appears as a protein alternative due to their nutritional quality and low environmental impact. However, there is a need to investigate the acceptance of these innovative foods, especially in traditional meat-eating markets, such as in Southern Brazil (land of the Gauchos). The purpose of this manuscript is to analyze consumers' attitudes toward innovative insect-based foods. The methodological procedures were divid… Show more
“…First that no segment is at the time being ready to engage in entomophagy, since the first group which exhibits the highest intention (FCC = 3.80), tends to neither likely nor unlikely engage in entomophagy. This is in contrast with most of the previous segmentation studies, which found at least one segment ready to adopt entomophagy in their diet [ 94 , 123 , 124 ]. Additionally, the findings of this study are in line with almost all previous researchers, who found segments that are reluctant to engage in entomophagy [ 124 , 125 ].…”
This study examines the behavior and attitudes of adult Generation Z cohort members in relation to entomophagy. Specifically, it explores their familiarity with insect consumption, prior experience, and willingness to consume certain insect-based foods and drinks. Lastly, the Z cohort is segmented based on their behavior and attitudes. Through online quantitative research, a valid sample of 742 questionnaires was collected. Data analysis included descriptive statistics, reliability analysis, factor, hierarchical cluster, and K-means cluster analysis, as well as chi-square tests. Results revealed that 41.4% are familiar with what insect consumption is, and no one had previously engaged in entomophagy. The insect-based food that the Z cohort is most willing to try is bakery products containing insect flour. The 88.5% of the Z cohort is not willing to replace meat protein with insect protein, and 20.4% are interested in obtaining more information about entomophagy. Moreover, 6.3% of the Z cohort is “willing” to participate in sensory tests, but when contact information was requested, only one factual name with phone number was provided. Segmentation of the Z cohort’s behavior was performed based on eight variables and four segments were identified: the “Future potential insect consumers” (29.1%), the “Rejecters” (26.7%), the “Disgusted, prefer to starve” (22.2%), and the “Inconsistent” (22.0%). Overall, the Z cohort is not food neophobic, but is unwilling to engage in entomophagy. Communication strategies are suggested to increase awareness and provide information about entomophagy and its benefits.
“…First that no segment is at the time being ready to engage in entomophagy, since the first group which exhibits the highest intention (FCC = 3.80), tends to neither likely nor unlikely engage in entomophagy. This is in contrast with most of the previous segmentation studies, which found at least one segment ready to adopt entomophagy in their diet [ 94 , 123 , 124 ]. Additionally, the findings of this study are in line with almost all previous researchers, who found segments that are reluctant to engage in entomophagy [ 124 , 125 ].…”
This study examines the behavior and attitudes of adult Generation Z cohort members in relation to entomophagy. Specifically, it explores their familiarity with insect consumption, prior experience, and willingness to consume certain insect-based foods and drinks. Lastly, the Z cohort is segmented based on their behavior and attitudes. Through online quantitative research, a valid sample of 742 questionnaires was collected. Data analysis included descriptive statistics, reliability analysis, factor, hierarchical cluster, and K-means cluster analysis, as well as chi-square tests. Results revealed that 41.4% are familiar with what insect consumption is, and no one had previously engaged in entomophagy. The insect-based food that the Z cohort is most willing to try is bakery products containing insect flour. The 88.5% of the Z cohort is not willing to replace meat protein with insect protein, and 20.4% are interested in obtaining more information about entomophagy. Moreover, 6.3% of the Z cohort is “willing” to participate in sensory tests, but when contact information was requested, only one factual name with phone number was provided. Segmentation of the Z cohort’s behavior was performed based on eight variables and four segments were identified: the “Future potential insect consumers” (29.1%), the “Rejecters” (26.7%), the “Disgusted, prefer to starve” (22.2%), and the “Inconsistent” (22.0%). Overall, the Z cohort is not food neophobic, but is unwilling to engage in entomophagy. Communication strategies are suggested to increase awareness and provide information about entomophagy and its benefits.
“…Changing dietary habits takes time and effort [37], involving personal [15] and societal views [14]. Consciousness is also a beneficial element [39].…”
Section: Discussionmentioning
confidence: 99%
“…Insect-based food is also influenced by cultural aspects [14]. It is sometimes looked upon as strange or with disgust [15].…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Behavior is based on habits, mostly unconscious, and changing food behavior requires time and effort [37], which involves personal [15] and social beliefs [14] as well as other cognitive aspects of decision making. In addition, consciousness is another relevant factor which has a positive influence [39].…”
The literature highlights the importance of insect consumption for nutritional health habits. The increasingly clear legislation, the developed studies demonstrating their nutritional value, and the prospect of overcoming some barriers that have prevented consumers from consuming insects are among the reasons supporting the advantages of consuming insects. The leading determinants of consumption are culture and individual and social beliefs, accessibility to a particular nutritional resource, and individual behavior. The barriers to neophobia were analyzed by evaluating factors of influence and their respective relationship and meaning through quantitative research to measure the significance of the results. To develop a conceptual model that aims to change eating behavior and recognize structural aspects that can be barriers in the process of changing eating behavior, a methodological framework was developed. The methodological framework aimed to identify the characteristics that can be associated with the profile of opinion leaders, and it included a questionnaire which was applied to 213 young people. Moreover, the structural equation model was the statistical technique used. Given the projected population growth and increasing life expectancy, nutrition is a challenge in terms of health, but also in economic, social, and environmental respects. Aiming for sustainability, it is crucial to identify nutritional alternatives within the circular economy.
“…About one-fourth of Nigerian respondents do not accept edible insects as food due to disgust, as insects are perceived as unclean and unsanitary (Ancha et al, 2021). Similarly, insect phobia is the main barrier to consumer acceptance in non-entomophagous countries (Junges et al, 2021;Moruzzo et al, 2021;Sogari et al, 2019c) and in traditional insect-eating countries like China (Hartmann et al, 2015). Hartmann et al (2015) showed that familiarity plays a crucial role in consumer acceptance.…”
Section: Factors Affecting the Consumption Of Edible Insectsmentioning
Despite technological developments and regulatory improvements, most actors in the insect sector still face many challenges and uncertainties. While previous research mainly focused on the perception of domain-specific challenges and risks or has been limited to specific stages in the supply chain, this study aims to determine how stakeholders perceive the importance of past barriers and future risks along European insect supply chains, and to identify the applied risk management strategies. Data were collected from stakeholders across four stages of the supply chain (rearers (n=23), processors (n=8), and insect derived feed (n=14), and food (n=12) producers) through an online survey. In total, 60 different barriers and risks, as well as 20 different risk management strategies, were evaluated. We find that stakeholders across all stages of the supply chain perceived ‘financial, cost and market’ barriers and risks as most important, specifically referring to the lack of financial investments and price and demand uncertainties. In addition, legal restrictions were perceived to constrain upscaling opportunities across all supply chain stages. Worker and food safety barriers were generally perceived as least important. The main risk management strategies across all stages of the supply chain related to investments in technologies enhancing stability of both the quality and the quantity of insects and derived products. Stakeholders were most optimistic about the future reduction of ‘operational’ and ‘financial, cost and market’ risks. To further stimulate upscaling of the sector, we recommend to enhance financing opportunities, and to improve authorisations for the use of different substrates and the production of a wider set of insect-based ingredients for feed and food products.
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